Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.
With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.
On the eighthday of Christmas, the Whitefish Team gave me –schema tagging tips for free. There was a lot of talk about schema and the importance of structured data in 2017, but many of you are still a little bamboozled by this. So, what is schema mark-up? Put very simply, it’s a way of giving […]
It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.
Do you know about Google’s Fred update? This algorithm update took place earlier this month and relates to link quality.
Many company owners ask ‘how will SEO help my business?’. We look at how great SEO leads to increased traffic, improved ROI and more sales.
How does your site fare with Google’s Mobile First Index? Are you optimising this as well as you think? Read our top tips to find out…
On 12th August, Google announced some changes to Google Keyword Planner that would affect the way keyword volume is reported. Have you been affected?
Have you seen a change in your SEO performance? Here’s what it could be. Need help with your marketing contact Whitefish Marketing in Folkestone.
Aherfs is a key tool for SEO, here is a quick guide that shows you how to use them effectively
The movement from the Google search console to search analytics report. An informative article of how it can be used,
Is your website being Indexed by Google correctly? Here’s a short guide on how indexing works and how it could increase your ranking.