Remember to upsell and cross-sell during this festive season. Additional services such as gift wrapping & delivery will bring extra revenue.

Consider utilising social media marketing to encourage present idea sharing. The perfect way to spread the word at Christmas.

On the 9th day of our Pre-Christmas marketing we look at how to use press releases effectively during the Christmas period.

Managing customer expectations regarding correct delivery times will be essential for last minute Christmas shoppers

Don’t hide your delivery costs. Managing customer expectations regarding delivery during this festive season will be what separates you from others.

Returns are a likely activity after the festive season. But outlining them clearly now, will help increase your online sales.

Day 5 of our Pre-Christmas Marketing Tips looks at building bespoke product pages for your key items, which will help convert more customers.

Bringing people to your site is not enough. During the build up to Christmas, retailers need to analyse their conversion points to ensure they turn speculators into purchasers.

Knowing which of your products bring in the bulk of your profit is vital to commercial success. With the use of Google Analytics you can identify your key items and market accordingly.

Our second topic for our “12 Days of Pre-Christmas Marketing” looks at the cost effective method of increasing retention sales, through the use of email marketing to your existing customer base.

The first instalment of our “12 Days of Pre-Christmas Marketing” sees us focusing on your PPC campaigns for that added tactical advantage.

12 Days of Pre-Christmas Marketing Tips for E-Commerce and Online Retailers Christmas is one of the most important times of year in the calendar of any online retailer.  The holiday season shopping becomes a frenzy of bagging last minute deals with quick delivery, finding that perfect special “must-have” item, or simply a selfish chance to […]