12 Days of Pre-Christmas Marketing Tips for E-Commerce and Online Retailers

Christmas is one of the most important times of year in the calendar of any online retailer.  The holiday season shopping becomes a frenzy of bagging last minute deals with quick delivery, finding that perfect special “must-have” item, or simply a selfish chance to bag yourself a treat at a reduced price.  Whatever the intention, at this time of year the shoppers come out to play, and you need readily to arm yourself to compete for their attention and business.

As marketing consultants, at Whitefish Marketing we look to plan all our campaigns ahead of schedule.  In fact for most of our clients, we aim to adopt a 12 month strategy that sees preparation of marketing activity a long time before the required launch date.  However, we know that best laid plans don’t always follow the outlined route, and there are times when we need to react to the market quickly.  For many businesses, Christmas has crept up on them too quickly and now they find themselves in a position trying to capitalise on one of the business commercial seasons.

So, we decided to piece together some handy tips we have denoted: “12 Days of Pre-Christmas Marketing Tips”

Through the course 12 articles we aim to offer you a handy and practical tip, which you can implement quickly to make a positive impact on your business and your consumer base.

Our 12 Days of Pre-Christmas Marketing Tips

1^st Day of Pre-Christmas Marketing:  Prepare your PPC campaigns

2^nd Day of Pre-Christmas Marketing:  Utilise emails effectively

3^rd Day of Pre-Christmas Marketing:  Identify your key products in Google Analytics

4^th Day of Pre-Christmas Marketing:  Are you converting well?

5^th Day of Pre-Christmas Marketing:  Bespoke product pages for key items

6^th Day of Pre-Christmas Marketing:  Show your returns policy loud and clear

7^th Day of Pre-Christmas Marketing:  Display your delivery costs clearly

8^th Day of Pre-Christmas Marketing:  Manage expectations for delivery times

9^th Day of Pre-Christmas Marketing:  Use press releases to full effect

10^th Day of Pre-Christmas Marketing:  Think sociahttps://www.whitefishmarketing.co.uklly

11^th Day of Pre-Christmas Marketing:  Time to up-sell and cross-sell

12^th Day of Pre-Christmas Marketing:  Use Rich Snippets

About Chris Surridge

Chris is our marketing director. He comes from a split background in automotive and accountancy marketing, having worked with such brands in the past as Lookers PLC, Mercedes Benz and Vauxhall, as well as working with governing bodies such as ACCA and CIMA in the accounting world.