How the industry for SEO has changed with the introduction and improvement on conversational search from Google

Whitefish Marketing help a new client build a bespoke lead generation system that helped boost their enquiry leads to new heights.

Understanding the necessity to reply to negative reviews, and why you shouldn’t simply ignore them.

Understanding which key metrics to measure in Google Analytics will help save time and offer more valuable data to you as a small business owner.

Some interesting stats on Content Marketing for 2014. Check out our infographic here.

10 SEO mistakes every marketer should avoid SEO is constantly changing to stay in line with the latest recommendations from Google. The tricks that may have bumped you up the search rankings five or six years ago are now considered spammy and might even get you banned. Yet surprisingly, so many agencies and in-house marketers […]

What’s so special about Google+ and why we should consider it as an extension of our other social media mediums

Understanding just how the two teams of SEO and PR work hand in hand for better digital marketing results.

The Whys and Hows to best re-purpose existing content into other mediums for additional marketing use.

A common misconception is that Content Marketing is just the latest digital marketing term to hit our shores. But in reality it’s been around the longest.

Content Marketing often gets marked as “expensive” or with “little ROI”. Just how valuable is content marketing then?

Busting yet another myth in the saying “Content Marketing is Easy”. Ha… well, lets see about that.