Accountancy Website Checklist
Having an accountancy website is one thing. Having an accountancy website that’s fully-optimised, attractive, usable and encourages prospective clients to contact you is a different thing entirely. Digital marketing can greatly impact the success of your accountancy firm. So here’s a seven-step checklist for a more effective accountancy website.
- Prioritise Trust and Authenticity
For many, finding the right accountancy firm is not easy. Trust and authenticity are high on the list of what people are looking for. So think about creating an About Us page packed with information about who you are and what you specialise in. Include links to LinkedIn pages and why not include video content to help better explain your qualifications and areas of expertise?
- Build a Strong Brand
A strong brand feeds into the whole concept of trust and authenticity. You need to be easily recognisable and have a tone of voice that’s reliable, authoritative and informative in order to help people relax and want to get in touch. Don’t forget to feature your firm’s logos and slogans on every page and to stick to your chosen colour scheme.
- Create a Blog
When it comes to marketing for accountants, setting up a blog as part of your website is an easy win. Why? Because it provides plenty of keyword opportunities and will help you rank for specific consumer searches. Research customer pain points and tailor content to answer frequent or difficult questions about the accounting industry.
- Keep Content Fresh and Relevant
Become a go-to brand for accountancy news and information by keeping the content on your website fresh and relevant. Offering tax advice? Then make sure you’re up to date with all the latest tax rules for the current year. And make sure you provide content that’s suitable for important calendar dates such before a self-assessment tax return deadline.
- Incorporate Lead Generation Tools
Content marketing for accountants should draw in leads and improve the ROI of your business. So incorporate lead generation tools in order to help build your database. Including a newsletter sign-up is a good idea. Or you could ask people to select services you offer and provide them with a quote in return for basic information such as their name and email address.
- Don’t Use Over Complicated Jargon
Don’t lose your audience at the first hurdle by baffling them with complicated industry jargon. Keep your language simple and explain any trickier concepts in a glossary or through blogs and video content. Make sure everything is spelt correctly too and that your grammar is on point, as this will improve your business credibility.
- Test Your Website on Multiple Devices
If links are broken and download times are poor, your bounce rates will be high. So, be sure to test calculators, contact forms and video content on a range of devices from desktops and laptops to tablets and smartphones. Try using your site on different browsers such as Chrome, Microsoft Edge and Firefox too. Not sure how? A marketing agency for accountants, such as Whitefish Marketing, will be able to help.
From SEO services for accountants to website strategies that’ll attract and retain clients, Whitefish Marketing offers a wide range of services for small and well-established businesses alike. Get in touch today to improve your site functionality, design or content.
