The Importance of a Meet the Team Page for Accountancy Firms
When it comes to content marketing for accountants, it’s important to remember that many people will be visiting your website for the first time and many need more information. Even those that have heard about your brand might need an extra push to delve further into the products and services you offer. So it’s a really good idea to layout your expertise, professionalism and authority clearly with a ‘Meet the Team’ page. This is a crucial addition to any sitemap and should be given the attention it deserves.
Not convinced, or need a little extra push to get your content up-to-scratch? Then here are 5 reasons why a Meet the Team page is vital online marketing for accounting firms.
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 It Humanises Your Firm
Are you more likely to do business with a faceless brand with little to no information about who they are, or one that introduces team members with photographs and interesting biographies? Surely it’s the latter? People connect with people and therefore a Meet the Team page will help to humanise your firm and create a deeper connection with your followers. You can also link each biography to social media sites such as LinkedIn for additional information.
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It Showcases Your Specialist Talents
A Meet the Team page is the perfect place to talk about the talents and specialisms of your team. From financial advisers with 20-years of experience to tax and accountancy experts clued up in the latest HMRC legislation, you can shout about your expertise as a company and even encourage people to get in touch with individual team members depending on their requirements.
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It Allows for Storytelling
Storytelling is a technique used by many experienced marketers as it helps evoke emotions and creates a stronger connection with consumers. On a Meet the Team page you can share personal stories, include milestones and highlight accomplishments. You can also mention a little bit about your background and how you’ve selected the very best staff to help you achieve particular goals and missions.
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It Can Improve Your E-A-T Score
Google prioritises sites that show Expertise, Authoritativeness and Trustworthiness (E-A-T). This has become an important ranking factor and by having a Meet the Team page you’re showing your expertise and providing transparent information which makes you more trustworthy. Listing the credentials and experience of your team also helps to establish your industry authority. So you’re ticking all boxes.
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It Provides an SEO Opportunity
As well as improving your E-A-T score which can help strengthen your SEO strategy a Meet the Team page provides another opportunity to throw in keywords and to optimise for local search. You can include keywords phrases like ‘top accountants in XXX’ or ‘accountancy firm in XXX,’ but make sure your content is guided by analytics and thorough keyword analysis.
Contact Whitefish Marketing today for expert SEO services for accountants.
