Converting Web Referrals into Clients Successfully

Your tax and accountancy experience might be impressive. But if you don’t nurture your leads all the way through the referral process, they might not become paying clients. Even worse, they might be drawn towards your competitors. So with this in mind, here are five qualities that you must have in order to convert web referrals into clients successfully.

  1. A Strong Online Presence

Web referrals will typically come to your site because they saw your brand mentioned elsewhere and were intrigued by what you have to offer. Therefore, it’s essential to live up to expectations. If you visited your site via a third-party, would you be impressed? Does your website explain what you do well? Does it have a clear, modern and user-friendly design? Does the content address the pain points of your intended audience? Websites for accountants really need to look professional and be well-optimised for SEO.

  1. Social Proof

Did you know that the attitudes and actions of people around you can affect your behaviour? So, if it appears that other people are engaging with your brand and have been happy with your services, new clients are likely to do the same. Maintaining active social profiles is a great way to nurture potential leads as it shows you’re dominant in your space. Regularly chat to people, share reviews, write high-quality blogs and exercise some really cool marketing for accountants that’ll help you to stand out from the crowd.

  1. High Ratings on Marketplace Sites

Reviews help potential clients to form an opinion about your tax and accountancy firm. So high ratings on channels such as Google My Business matter. These reviews can also be embedded directly into your website so that every web referral sees them. Encouraging people to leave reviews after you’ve provided them with a top-notch service should form part of your web referral acquisition strategy.

  1. A Lead Nurturing Strategy

Web referrals can take your business to new levels of success. But for this to happen, it’s crucial to have a lead nurturing strategy that’ll help capture the contact information of potential clients. If you don’t have this, they could bounce off your page, never to be seen again. Asking web visitors to fill out a quick and simple form is a good way to do this. And once you have those all-important details you should start reaching out sooner rather than later. At the very least, they should be added to your email database.

  1. An Answer to the Question ‘Why You?’

The tax and accountancy industry is extremely competitive. Web referrals are looking for the best of the best, so your marketing needs to be convincing, and you need to know exactly what you’re offering clients. If you’re focussing on a specific specialism or niche, such as accountancy for dentists or mumpreneurs, make sure this is mentioned in the content. The questions you answer on your site should also be tailored to this specific audience. It’s also really important to focus on local SEO search terms and create location pages as this will help to convert web referrals looking for services in a specific area.

Need help with your accounting website marketing? Then contact Whitefish Marketing today

Avatar for Charli Carlton
About Charli Carlton

Charli has a real passion for her craft. With a Masters in English Literature, she set out to conquer the web with creative copy; so far she’s tackled an array of subjects from photography to ship repairs to glow in the dark ice cream!