Digital Marketing for Accountants

When it comes to digital marketing for accountants, it’s important to be unique, engaging and informative. But if you’ve hit a brick wall with regards to creativity, you’ve come to the right place. Here’s how to market your accounting business with originality and flair.

  1. Write Useful and Relevant Content

One of the best ways to stand out is to write content your audience cares about. Pick timely and relevant topics such as Making Tax Digital for income tax and ensure your blogs/articles are punchy, interesting and easy-to-read.

  1. Use Video to Improve Trust

A marketing strategy for Chartered accountants must help develop consumer trust. Ideas include creating a behind-the-scenes video series, interviewing key team members or going live to talk about a specific accountancy topic.

  1. Get Published on Authoritative Sites

As well as publishing well-researched content to your own site, you can also aim to appear in popular accountancy publications as this will be good for your reputation and improve your Expertise, Authoritativeness and Trustworthiness (E-A-T) score.

  1. Perfect Your SEO Strategy

Is your SEO strategy on-point? Do you know how you rank for each targeted keyword? If not, it’s time for some serious work. Gather the data and see where you need to improve. Don’t forget to also analyse your competitors to see what they’re ranking for.

  1. Invest in PPC

SEO is a long-term, organic marketing approach that can deliver exceptional results without breaking the bank. PPC is the paid alternative, but in order to maximise this method, it’s important to focus on exact match keyword terms with high conversion rates to avoid wasting money.

  1. Think About Your Linking Strategy

In order to rank in the Google search engine, your pages need to be indexed. The Google Spider finds it easier to crawl new pages if they’re part of a site map which means they will benefit from an internal link. Standalone pages can go unindexed for a while, and this won’t help your marketing cause.

  1. Think About Your PageRank

PageRank is all about links. And the more links you have, the more Google will see your site as one of authority – and up the search rankings, you’ll go. But you don’t just want any ranks. You need to acquire links from URLs with a high PageRank, so it’s crucial to work on your link building strategy.

  1. Get Active on Social

Social media marketing for accountancy firms is a great way to boost brand awareness and attract a loyal following, but you’ve got to be consistent in your approach. Post regularly, be useful and be sure that all content is tailored to your audience.

  1. Build a Loyal Social Following

Being active on social media is one thing. But what can you do to build a loyal social following? Well increasing engagement is a good way to start. This can be done by posting questions, polls and surveys along with the results to show you care about what people have to say. Offers and incentives work well too.

  1. Embrace Social Proof

Reviews act as social proof. They show that other people have valued your services and encourage others to take note of what you have to offer. So, it’s a good idea to share reviews on social media or to add a reviews section to your website which can be easily shared.

Contact Whitefish Marketing today for a marketing strategy tailored to your accountancy brand.

Avatar for Hannah Revill
About Hannah Revill

Hannah is an experienced SEO Manager with expertise in both the technical and content elements of SEO. Her core skills lie in content strategy and digital copywriting and she has contributed towards numerous online blog platforms.