An Awesome Video from Google about Google Search Console
Below is a simple video from Google discussing why search console graphs fluctuate. If you need any professional help with your online marketing please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation discovery call to see how we can help improve your marketing strategy. Now… onwards with the video!!
Source: https://www.youtube.com/watch?v=FVZiGKDXh8U
Video Transcript
Today we have a question from Michael on Twitter. Michael asks why the graphs in search console sometimes just go up and down on their own? Well, that’s a great question, and one I’m a bit familiar with, because I often leave my website alone for months and the numbers also change. What’s up with that, anyway? Well, Google search includes many incredibly complex and interconnected systems. Even small changes on one side can have a surprisingly visible effect. These changes tend to even themselves out overall, but when looking at individual parts, they can still be noticeable. For example, if crawling from one data center is minutely faster than usual, then that can cause changes to the content we have available for indexing, and in turn the content shown in search results. Or perhaps you write an insightful social media post that suddenly becomes important and our systems focus on that a bit more.
Either way, any of this can cause fluctuations in the charts. So what can you do when you see the graphs fluctuate like this? First of all, don’t worry about the little changes. These are normal for any website. Things go up a bit, things go down a bit. That’s all fine. Second, lookout for trends. Has the graph been continuously headed in one direction over a few weeks, then that’s often a sign of broader changes overall. And finally, do watch out for big spikes. When the graphs change significantly over a short period, then that can be a sign of a serious change. It might be a good change, but I’d recommend you double check. So overall small fluctuations over time are completely normal and not a sign of issues. Watch out instead for broader trends and big sudden changes. I hope that helps. See you next time here on Ask Googlebot.”
