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Google Search Console’s New Alerts
Google is now notifying users of any substantial changes to rankings and traffic in a new alert via Google Search Console, and it’s mighty useful! Here we explain the new alerts and how it works.
How Often Does Google Crawl and Index Websites?
Making efforts to improve your SEO and not seeing results? This could be down to a delay Google crawling and indexing your web-pages rather than your strategy being unsuccessful! Here’s an explanation as to why, and what you can do to overcome this.
Google’s New Algorithm – What We Know
Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.
A Technical SEO Checklist for Mobile First Indexing
If you’ve made the move to a ‘mobile-friendly’ website, then you’ve scored yourself a huge tick in Google’s eyes. However, there’s more to mobile optimisation than you might think. Here’s a list of technical SEO elements you need to bear in mind, specifically for mobile first indexing.
How Exactly Does SEO and Google Work?
Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.
How to Rank for Generic Keywords
Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.
Why Simply Having a Website Is Not Enough?
Understanding online marketing Whether you are a start-up in the throes of getting a website designed or an existing business launching a new, redeveloped website, the important thing to bear in mind is that you need to market it online. Here we look at why simply having a website is not enough. If you’ve recently […]
An Idiot’s Guide to Link Building
Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.
A Guide to Creating PPC Landing Pages
The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.