Using SEO to Acquire More Clients
If you’re keen to maximise your accounting firm’s visibility in search engine results, you’ll know that SEO is an important part of your overall marketing strategy. Appearing on the first page of results on Google for relevant keywords means your website will generate more traffic, and with the right setup, some of that traffic will lead to business. But how can you give your company the best chance of beating the competition to those all-important top ten rankings? Here are some top tips on SEO for accountants.
- Set up a Google Business Profile
We’ve written several posts about the importance of a Google Business Profile. It’s one of the easiest ways to give your SEO a boost, particularly when it comes to local searches. Simply claim the listing and verify it, then add information such as your opening hours, a description of your business, and a list of the key services you provide. Check out our post on optimising your Google Business Profile for a more in-depth guide on what to do.
- Create quality blog content
One of our favourite SEO tips for accountants is to create quality content for your website. Not only does this mean ensuring your service pages are well-written and informative, but it also includes writing blog posts. Blog posts that have been optimised for SEO let Google know that your site is being updated regularly with fresh, relevant content that your users will find helpful. Accounting firms can cover things like changes to tax regulations, tips for bookkeeping or pensions enrolment, guidance on mergers and acquisitions – and much more.
- Ensure the technical aspects are covered
A significant part of SEO is ensuring the website runs smoothly. Google announced an update at the end of 2021, which meant that metrics that affect user experience – such as page load speed – became an important ranking factor. Work with an SEO specialist to ensure your website presents a good experience both on desktop and mobile, and that all the necessary technical elements are implemented.
- Get reviews
Reviews are a hugely important part of getting business these days. This one isn’t simply about ranking, it’s also about perception. More than ever, consumers look at peer reviews before choosing a service provider, so it’s essential to obtain plenty of positive reviews on your Google Business Profile. Send clients a link to your Profile and ask them to write a short review for you – it only takes a minute or two and can really give your SEO a boost.
- Use internal links
Part of what helps Google to understand your site – and therefore the services you provide – is a good internal link structure. That means linking from one page of your site to another in the text. You might, for example, create a link from a blog post on accounts auditing to your accounts auditing service page. This not only tells Google that the pages are related, but also helps customers to find out more if they need to.
- Get a helping hand
SEO can be a labour-intensive task, and if you’re a small accounting firm, you may not have the time or resources to engage in it. Here at Whitefish Marketing, we specialise in SEO for accounting firms, and can help your business use SEO to acquire more clients effectley, whilst offering a range of other digital marketing service. Get in touch with us today to find out more.
