An Awesome Video from Google about Algorithmic Updates

Below is a simple video from Google discussing the process of Google Search’s algoritmic updates. If you need any professional help with your digital marketing please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation discovery call to see how we can help improve your online marketing strategy. Now… onwards with the video!!

Source: https://www.youtube.com/watch?v=t3W-1LsRB9E

Video Transcript

“Today’s question comes from Spain. And it asks if algorithm updates roll out globally, or individually, across countries, or languages? Ask someone in a tiny country. I like that question, so thanks for asking. While I’d love to have a simple yes or no answer here, the reality is much more complex. In general, we aim to make our algorithms as globally valid as possible. Not having to make variations for countries and languages makes them easier to test and maintain. That said, sometimes we have to pick a country or a language to focus on first.

This allows our engineers to fine-tune the algorithms. In those cases, we try to start with a language, or a country that’s most relevant to the algorithm. That can be English, but not always. When relevant, we mention this in our announcements as well. And then, once we find that the algorithm is working as expected, over time it’s usually expanded to other countries, or languages. So in short, while we try to make everything as global as possible, the rollout of bigger changes can vary. And that’s it for today’s #AskGooglebot question. If you’d like to send us a question, make sure to use the #AskGooglebot on Twitter and subscribe to this channel to stay up to date.”

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About Chris Surridge

Chris is our marketing director. He comes from a split background in automotive and accountancy marketing, having worked with such brands in the past as Lookers PLC, Mercedes Benz and Vauxhall, as well as working with governing bodies such as ACCA and CIMA in the accounting world.