Google Search Console filters
Whether you’re a small business relying on website sales to boost your offline efforts, or are a large-scale online retailer, it’s crucial to keep an eye on how your website is performing. And that’s where the Google Search Console comes in, offering numerous reports to keep you on track. New Google structured data being added to Google Search Console filters has made headlines over the past weeks, giving retailers insight into the performance of product rich results in Google Search. But what’s this all about and why are people happy? Let’s delve deeper.
- A quick recap of Google Search Console
Google Search Console is a collection of free-to-use tools and resources which make monitoring website performance in the Google search index a breeze. With Google Search Console, it’s easy to monitor, maintain and troubleshoot your site’s presence in Google Search giving you a good idea of how Google sees your site and allowing you to make any necessary changes.
Google Search Console can help with fixing indexing problems and requesting re-indexing of new or updated content. It can also show how often your site appears in Google Search and how often searches click through to specific queries. You’ll receive alerts when Google encounters problems with your site from indexing to spam. Google Search Console also troubleshoots issues for AMP, mobile usability and other search features. In short, it’s every web user’s dream helping your slice of the web to run as smoothly as possible. After all, without such Google search console structured data, it would be hard to keep tabs on performance.
- New data gives insights into product rich results
The Google Search Console is a popular tool, but new data has improved the service. Essentially, Google announced that users can now drill deeper into how product rich results are doing in search. Product rich results provide users with information about a specific product, such as its price, availability and reviewer ratings. Google now captures and displays click and impression data when rich results display based on your use of product rich results mark-up.
- How can I find this data?
This all-important product rich data can be found under the Performance tab by clicking on ‘search appearances’ and then on ‘product results.’ Such a filter also allows you to further segment by device, geography and queries. While product rich results are not at all new, they are new to the Google Search Console helping you to monitor important statistics all from one platform.
- Why is this data addition important?
Data is as valuable as gold for many businesses making it possible to strategise and tailor campaigns based on performance and audience responses – as well as other factors. Product rich data offers more granular data on the impact of adding product rich results mark-up to our pages.
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