An Awesome Video from Google about URL Length
Below is a simple video from Google which discusses how URL length doesn’t affect the ranking in search results but how shorter URLs are preferred when indexing multiple copies of a page on your website. If you need any professional help with your website development, please feel free to contact Whitefish Marketing on 01303 720 288. We offer a free and no-obligation consultation discovery call to see how we can help or redesign your website. Now… onwards with the video!!
Source: https://www.youtube.com/watch?v=WmEpP9aPq8o
Video Transcript:
“Today’s question comes from Greg who asks whether shorter URLs are better. The direct answer is, “No.” The URL length doesn’t matter. We use URLs as identifiers. It doesn’t matter how long they are. Personally, I try to keep them shorter than 1000 characters, but that’s just to make monitoring easier. The number of slashes in there also doesn’t matter. I’m currently only aware of one part of our systems where the URL length plays a role, that part is canonicalization. Canonicalization is what happens when we find multiple copies of a page on your website and we have to pick one URL to use for indexes. If we find a shorter and cleaner URL, our systems tend to select that one. This does not affect ranking, it’s purely a matter of which URL is shown in search.
So, to sum up, when it comes to search rankings, neither the URL length, nor the number of slashes matter. Use a URL structure that works for you and which you can keep for the long run. Well, I hope you found this useful. Let us know how you like these videos by adding a comment below or reach out to us on Twitter. And if you find them useful, be sure to subscribe to stay in the loop for future episodes.”
