SEO for Accountants
When it comes to generating business, a website and online presence are essential. More than ever, clients rely on search engines to deliver relevant solutions for their queries, and if your business isn’t among those that appear on the first page of the results, your chances of acquiring new leads is dramatically reduced. As such, SEO for accountants is critical.
What is SEO in accounting?
SEO for accountants is about making your website easy for search engines to understand, and about including key signals that tell them which relevant search terms should trigger it to be displayed in results. It’s also about ensuring there’s lots of useful content that is easy for consumers to access and understand, and helping users to have a positive experience when they visit your site.
As such, there are lots of elements to SEO: technical aspects, those that relate to the content on the site itself, and those that relate to off-site content.
Why do I need SEO?
SEO is the bedrock of your online marketing. Without it, even the greatest accounting website will struggle to rank highly enough to generate meaningful traffic. Think of SEO as the foundation on which the rest of your digital marketing is based. It enables search engines to ‘crawl’ your site, categorise it appropriately, determine your website’s authority, and list it among the results when users search for a term that’s related to your services.
A key benefit of SEO is that it doesn’t require you to spend thousands of pounds on advertising. With paid search marketing, media advertising and similar, you need to invest huge sums of money to get exposure. SEO is relatively inexpensive, since exposure cannot be bought. Instead, your site’s value is gauged on the quality of the content it provides, and the overall experience on both desktop and mobile.
How do I market myself as an accountant?
SEO in accounting is not about bombarding anyone and everyone with advertising. It’s about ensuring you create content that is relevant, authoritative and of a high quality. These three factors are what Google and other search engines are looking for.
Relevance – Your aim is to appear only in results that are relevant to your business – otherwise you’re wasting time and money. Be clear about your core services and ensure the content on your site references those services. And create new keywords for each page so that searchers are directed to the most relevant page for their query.
Authority – Sites that demonstrate authority on a particular subject will rank higher than those that don’t. Present yourself as an expert by answering frequently asked questions and blogging about issues that are relevant to accounting.
Quality – Ensure the experience that clients have on your site is positive – that pages load quickly, that calls to action are clearly presented, and that it’s easy for users to get the information they require.
SEO for accountants
SEO can be hard work, and often it’s a good idea to find a professional digital marketing agency to help out. At Whitefish Marketing, we offer SEO services for accountants and can help with your online marketing strategy and its execution. Contact us today to find out more.
