What Is the Facebook Downward Trend and How Will It Affect My Business
There has been an increasing concern that Facebook is actually declining in terms of usage and engagement. Here we look at the cause to the downward trend and what this means for your brand.
How to Manage Negative Posts on Social Media
Dealing with Negative Feedback Putting your brand on social media is a great opportunity to get user generated content. Good content advocates your brand and is a positive signal for SEO. However, feedback from users can sometimes be negative. Here’s how to manage that effectively, whilst keeping Google and your followers sweet! Negative feedback happens […]
5 Tips on Using Instagram in Your Digital Marketing Strategy
Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.