Why you Should be using Call to Actions (CTA)
When it comes to marketing for accountants there’s a whole lot to consider. For example, you need content that’s engaging, relevant and industry focused. Your site also needs to be SEO-optimised so it ranks in the search engine results pages (SERPs), and usable so that your bounce rate remains low. Another important aspect of content marketing is call to action, frequently referred to as CTAs. Let’s find out why these are crucial for your accountancy firm.
What is a CTA?
A CTA gives site visitors a nudge to take a very specific action. They’re great for converting leads into sales and can be as simple as ‘sign up now,’ ‘give us a call,’ or ‘request a quote’. Choosing the right CTA and placing it in a visible position is crucial as website call to action are prompts that can greatly impact the ROI of your business.
Features of a Good CTA
A CTA should always be relevant to your business. While e-commerce sites can rely on ‘buy now,’ a call to action such as ‘book a consultation’ or ‘get in touch’ may be more suitable for accountancy firms. A good call to action should always be:
- Simple, short and straightforward
- Clear, concise with no overcomplicated jargon
- Spelt correctly
- Clear to read
- Visibly prominent
- Action-orientated
You may need to carry out user research to see where people hover on your page the most. It may be at a specific area above the fold, in which case you can incorporate a CTA into this part of your website. Bright colours such as orange, blue and red also work well as they stand out. Always check that any clickable CTA buttons work correctly.
Top Call to Actions for your Accountancy Firm
Websites for accountants often include a host of CTAs. Here are some ways to incorporate them into your web design.
- Email Subscriptions
Sending out regular emails to your clients is a great way to keep them informed about business updates, awards, new services, new staff members and such like. Having an email database will also allow you to effectively communicate with existing or potential clients when it most suits you. Including a ‘subscribe here’ CTA will help you to build up your contacts and make it easier for you to be in touch regularly with those interested in what you have to offer.
- CTAs for Lead Generation
CTAs such as ‘get a quote’ or ‘book a consultation’ are great for accountancy firms as they help turn leads into paying customers, pushing them further and further along the sales funnel. If you’ve written a blog about the services you offer, you can pop a CTA strategically within the content. If you offer bookkeeping services, then add a CTA to the service page itself.
- Schedule a Meeting
CTAs such as ‘schedule a meeting’ or ‘call us today’ can help build rapport with clients. Many people like to arrange face-to-face meetings before they take on a service, so it’s a good idea to encourage in-person meetings for trust and authenticity purposes.
If you’d like help with your accountancy website or are looking for a marketing agency for accountants, contact Whitefish Marketing today.
