Technical SEO – 4 Things You Should be Doing


4 Backend SEO actions worth doing

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

  1. Improve page load speed

Your page load speed is one of the most important rank signals now. If your site takes more than 5seconds to load, users are likely to return to the results page and click the next listing. Google sees this action as a negative and is likely to rank you lower than a site with a faster page load speed.

You can check your page load speed using a site such as: https://tools.pingdom.com/

If you have a slow page load speed, this may be as a result of your HTML page size, too many high res images or unoptimized pages. You can rectify these issues by using gzip compression, moving all CSS style rules into a single, external and minified CSS file and optimising page content and images with efficient code.

  1. Review internal links

Your internal link network is very important, because it spreads your rank power (Page Rank) across your site. Ideally you want to have a shallow site structure, with important pages linked up, for easy navigation. You also want to ensure that your key pages do not exceed 3 clicks from your homepage.

Make sure your links are not broken, which means checking that your hyperlink code is working. You can use an SEO Crawler like WebSite Auditor to identify these links.

Redirect any pages that produce 404 errors. You can identify these on Google Search Console and fix them by applying a 301 (permanent) redirect to a live page. Be careful not to add too many redirects to your site as it can slow down site load speed.

  1. Get mobile-friendly

This is paramount now that mobile has overtaken desktop for devices used to search Google. If your website isn’t optimised for mobile, your user will be trying to view a desktop version via mobile, which is frustrating and often poorly functional.

Mobile friendly sites are now ranked higher that non-mobile friendly sites as Google looks for accelerated mobile pages (AMP). If your site isn’t mobile-friendly, you need to get a mobile version pronto. A designer offering responsive web design is the way forward.

  1. Check indexing

It’s important to know how many of your site’s pages are listed in Google’s index. The aim is to get all of them indexed, but sometimes they aren’t indexed for reasons such as poor optimisation, no follow code on the page, duplicate page content, Google penalty on that page.

You can check the number of indexed pages by entering site:domain.com in your target search engine. You can also use Google Search Console to highlight the pages that haven’t been indexed, so you can rectify them.

Need help with your technical SEO strategy? Whitefish Marketing agency in Kent work with businesses in the south east to improve their online visibility. Call us on 01303 720 288.


 

About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.