ChatGPT explained
ChatGPT has generated a lot of conversation – and its fair share of controversy – since its launch in November 2022. This revolutionary technology is trained to learn what humans mean when they ask a question – and provide a coherent answer.
But what exactly is ChatGPT, and what does it mean for your accountancy practice? Let’s take a look at how it can be used.
What is ChatGPT?
ChatGPT was developed by Open AI, and is a large language model chatbot that can interact in a way that appears surprisingly human. The technology has the ability to learn to follow directions, providing a response to questions that is satisfactory to humans.
This doesn’t mean it can simply answer basic questions, like the kind you might type into a search engine. It’s capable of answering much more complex questions that require paragraphs or even pages of content – and present the information in the same way a human writer might present them. As such, it’s caused a stir among students who want their essays written in seconds without having to do much work!
How can I use ChatGPT?
Although ChatGPT is smart enough to write articles and essays, it’s not always accurate, and there are limitations on the language it uses, which can make paragraphs repetitive. With that in mind, it’s not advisable to use the technology to try to write nuanced and well-researched articles, or to expect it to show expertise in any particular field.
How, then, can it help you with your accountancy marketing?
-
Keyword research
Keyword research is an integral part of SEO, and ChatGPT makes it simple. Simply type in a few of your target keywords, and ask the bot for related ones. In mere seconds, it will supply you with a list of options that it would take much longer to find manually.
It will even give you an idea of the competitiveness of different search terms. While you won’t see the average monthly searches that you would by using the Google Ads keyword tool, it will offer an overview of how easy it would be to rank for one term compared to another.
-
Generating titles and meta data
Most writers will tell you that titles are one of the hardest things to get right, particularly if you’re trying to find a compelling title that also works for SEO purposes. ChatGPT can provide options for your page headers or article titles that sound both interesting and have their uses from an SEO perspective.
You could employ the same approach to writing meta descriptions of your web pages. Traditionally this is quite a time and labour-intensive task; with ChatGPT you could generate a range of descriptions in minutes and refresh your meta data quickly and efficiently.
-
Composing reports
For those with a limited technical background, ChatGPT can help with getting more granular in your reporting. For example, it can be asked to compose regular expressions that can be applied to your Google Analytics data. You might use this to identify opportunities for expanding an FAQ section, or for filtering a report with certain words in the URL.
If you’re looking for help with promoting your accountancy firm, contact Whitefish Marketing today. As an SEO agency in Kent that specialises in digital marketing services for accountants, we can help you reach your goals and grow your business.
