Getting Inbound Links for Your Tax and Accounting Website
When it comes to marketing for accountants, links are extremely important. While internal links can show Google which pages are the most significant, inbound links can greatly improve the ranking of your site – boosting visibility in the process. This is because they’re like votes of trust, credibility and authority, especially if they come from other sites of high value. Inbound links need to look natural, however, to avoid any kind of penalty. So with this in mind, here are eight easy ways to get this type of link for your tax and accounting website.
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Maintain a Steady Blog with Great Content
If you don’t already have a blog, you could be missing out on some excellent link building opportunities. Quality content is often picked up by reputable sites and even linked to in other high-end articles from other sites, thereby improving your link juice.
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Become a Guest Blogger on Relevant Sites
Inbound links should come from relevant sites. So aim to become a guest blogger on third-party websites, covering topics that are relevant to your brand. Link building experts aim to form relationships with site owners so that they can get regular blog placements.
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Participate in an Expert-Led Opinion Blog Post
Look for opportunities where you can share your expert opinion as part of a round-up blog post in return for an inbound link to your accountancy firm. This is good for SEO and can also increase the exposure of your brand.
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Say yes to Social Media Interviews
If you’ve been asked to go ‘live’ or give a social media interview of some sort, whether it be for a news outlet or a relevant organisation, it could work in your favour. The interview summary can include a link back to a branded webpage and should form part of the agreement of you taking part.
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Make Sure Your Online Profiles Link to your Website
Take time to carefully think about gaps in your link building strategy. Many social sites include do-follow links, such as LinkedIn, meaning you can create an inbound link from your social profiles. So this is one thing to check.
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Create Resource Lists
One of the best ways to attract inbound links is by doing the work other people don’t want to do. It sounds tedious but it can really improve your SEO rankings. Creating resource lists around a niche topic such as ‘best small business blogs for mumpreneurs’, for example, will ensure you’ve got content people want to use.
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Create a Press Release About Important Company News
Whether you’ve set up an office in a new location or are merging with another company, creating a press release will stir interest. News outlets and bloggers that cover your region are likely to pick up the story and link to your site.
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Write Testimonials for your Top Referrals
An easy and mutually beneficial way to get an inbound link is to write testimonials for your best customers and referral sources. Include your backlink URL so they can easily link your brand name back to your website.
If you’re looking for a digital marketing agency for accountants that can help you with all elements of SEO and link building, contact Whitefish Marketing today.
