Email marketing tips for accountants
Email newsletters are a great way to stay in touch with clients and remind them of the breadth of your services. Pitching your emails correctly is essential to getting a good response, so including engaging content and presenting your communications in a digestible format are key. Here, we explore six email marketing tips for accountants to help you improve your open rates.
- Use eye-catching subject lines
An eye-catching subject line can mean the difference between a good open rate and a poor one. By using a compelling opener, you can grab your reader’s attention and induce them to read more. For example, instead of putting “The Self Assessment tax return Deadline is Approaching”, you might write “Are You Prepared for the Self-Assessment Deadline?” or “3 Tips for Submitting a Perfect Tax Return”.
- Keep the tone informal
Email marketing is about reminding clients that you’re here to help, or outlining your services to potential customers. As such, you want to keep the tone fairly light and informal. By presenting your business and its staff as approachable and friendly in your marketing communications, you can show clients and prospects that you’re not simply a faceless organisation.
- Keep the content brief
Email marketing for accounting firms works best when it’s in bitesize chunks. Rather than sending in-depth emails, send snippets of information and offer recipients the option of clicking through to find out more. Link to blog posts, contact forms and/or pages on your website where readers can view the whole article, get in touch with you, or learn more.
- Offer solutions
Part of marketing is about offering solutions to common or potential problems. Use your email communications to set out the problem and propose a solution. You might, for example, acknowledge recent tax changes and provide a checklist for clients needing to comply with new regulations. You could also highlight how your business can help.
- Use clear calls to action
At the end of your content segments, add a clear call to action to encourage recipients to take a desired step. Make the call to action simple and pop it in a brightly coloured button to draw attention to it. Examples of simple yet effective CTAs include:
- Lower my tax bill
- Make payroll simple
- Generate a financial report
- Proofread
Emails that go out with typos or mistakes look unprofessional – especially when they’re being sent to business owners. Before you click the ‘send’ button, always ensure you have proofread your copy and corrected any errors. Alternatively, send a test version of the email to a colleague and ask them to proofread it.
Help with email newsletters for accountants
As a specialist marketing agency for accountants, we at Whitefish Marketing are here to help you get the most from your email communications. In addition to helping with content, we have partnered with a GDPR compliant database warehouse, and can supply you with data sources for email marketing outreach campaigns. Reach more prospects, all of which can be filtered according to location, revenue, number of employees and more. Contact us today to learn more.
