How to Promote your Accountancy Firm Online

If you’re looking to promote your accountancy business online in 2022, it’s really important to come up with a digital strategy that’ll improve your outreach, boost your credibility and draw people to your services. So here are five marketing strategies that’ll ensure you’re at the top of your game for the year ahead.

  1. Optimise Your Website

First things first, don’t ignore SEO for accountants. Optimising your website with the right keywords will help Google to present your content for any relevant search terms. Without this vital information, how will the search engine know your content is important? Keyword research is vital, so check out Google Analytics to find out what people are already searching for to understand the keywords you need to target.

  1. Optimise for Featured Snippets

When it comes to SEO tips for accountants, you should also optimise for Featured Snippets. This Position 0 spot appears above other organic search results and can greatly improve your click-through rate. Featured Snippets tend to answer user questions concisely. So, where possible, try to include question and answer paragraphs on your web pages as this will tell Google that your content has been tailored for a specific query.

  1. Create a Local SEO Strategy

Without a local SEO strategy, you could essentially be missing out on a loyal community. In order to appeal to people in your local area, think about creating location-specific service pages for your accountancy firm. Highlight your geography by using terms such as ‘accountants in [location],’ as many searchers will be looking for accountancy experts close to them.

Other local SEO strategies include claiming and optimising your Google Business Profile listing. Make sure all information is accurate and think about adding photos and video content that’ll improve your credibility. As you’re handling people’s finances, it’s important to show you’re a genuine and trusted business in any way possible.

  1. Start a Regular Blog

One of the best ways to promote your accountancy firm in 2022 is to start a regular blog packed with useful posts that cater to the needs of your audience. By addressing consumer pain points you’ll easily give your content value. And if you optimise blogs with search match terms, you’ll give yourself more ranking opportunities.

Another way to promote your firm is to post thought-leading content by management to platforms such as LinkedIn. This helps to showcase the expertise of your brand and will set you apart from more generic competition. If your accountancy firm has any USPs you’re proud of, these can be worked into the content of an article.

  1. Get Active on Social Media

There are multiple social media platforms at your disposal. So find out where your target market hangs out and start to create a strategy for each channel. You can share articles and blogs on sites like Twitter or conduct surveys and polls on Facebook. If you find Instagram is a go-to for your audience, then creating Q&A Stories or explainer videos could work in your favour. Be consistent with your activity and you should be able to grow a loyal community.

Contact Whitefish Marketing today for SEO accounting advice.

Avatar for Chris Surridge
About Chris Surridge

Chris is our marketing director. He comes from a split background in automotive and accountancy marketing, having worked with such brands in the past as Lookers PLC, Mercedes Benz and Vauxhall, as well as working with governing bodies such as ACCA and CIMA in the accounting world.