How to Get your Accountancy Website to Rank on Google
Did you know that over a quarter of Google searchers click on the first organic result? This makes SEO for accountants extremely important. The higher you rank on Google, the more traffic you’ll receive. So here are 5 accountancy SEO secrets to help you dominate those all-important search results.
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Produce Valuable Content
Google is looking to deliver the very best content for a specific search term. So you should focus on producing interesting, engaging and unique content tailored to the questions and queries of your target audience. You’ll get a better idea of what people are typing to find you by carrying out thorough keyword research. From there, you can create a streamlined content strategy focussing on common areas of interest.
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Be Authoritative in your Industry
Google assesses the Expertise, Authoritativeness and Trustworthiness (E-A-T) of a site. So when it comes to marketing for accountants, it’s in your interest to improve the E-A-T score of your website. You can do this by:
- Linking to sites of authority
- Producing high-quality content that’s organically linked to
- Adding author names to your blogs and articles
- Creating and linking to staff biographies
- Encouraging and sharing reviews
- Building a strong presence on social media
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Aim for Featured Snippets
Featured Snippets appear before the rest of the search engine results and are also known as Position 0. Your content can appear for a Featured Snippet even if it doesn’t rank on the first page of the SERPs typically. But capturing the top spot requires work. Featured Snippets answer search questions so that the user has an answer without having to click further. Therefore, it’s a good idea to divide your content into question and answer paragraphs tailored around common accountancy search terms and keywords.
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Claim your Google My Business (GMB) Listing
Claiming your Google My Business (GMB) listing will also help to improve your E-A-T score as you can easily publish vital business information such as your address, telephone number, location and more. This shows Google that your company is legitimate. Building up a quality review profile on GMB is also a great way to prove your authority and trustworthiness. GMB can also give consumers more information about the types of services you offer which in turn should boost conversion rates.
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Optimise for Local Search
46% of all Google searches are looking for local information such as ‘accountant near me’. So it makes perfect sense to optimise for local search terms. As well as creating a GMB account, you should also create location-specific content using location-specific keywords, focus on local news and events, develop an ‘About Us’ page and share reviews from local customers. It’s also a good idea to build up your local following on social media with links to relevant web content.
Contact Whitefish Marketing today for all your SEO needs and improve your Google rankings with a strategy tailored to the specifics of your business.
