How Artificial Intelligence is Influencing Search Results

It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.

Is linkbuilding still worth it in 2014?

Linkbuilding for SEO benefit has become a hazardous minefield over the past years, and with Google updates penalizing many websites, SEOs think twice about linkbuilding as part of their strategy. But is it still worthwhile?

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