It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.

What is Google Panda 4.1 and how does it affect small businesses with their online visibility? Learn more about Google Panda 4.1 here.