The key difference between traditional PR and digital PR is that traditional methods involve presenting your business to the public via offline channels such as TV, press and radio. Digital PR relies on the web for raising brand awareness, improving your SEO and enhancing your practice’s credibility.

Here at Whitefish Marketing, we measure the success of a digital PR campaign by checking how much referral traffic has reached your site, whether keyword rankings for specifically targeted terms have improved, and by measuring social engagement.

Absolutely. If you would like us to cover something with a press release, simply send us the details. Do bear in mind, however, that PR is time sensitive, so we will need as much information as possible either in advance of the event or within a few days of it happening so that your story stands a chance of being picked up.

Yes. Digital PR is key to SEO, as it helps to build your website’s authority and credibility. When news or articles with links to your site are picked up and shared by other high-quality websites, they act as a vote of confidence in your brand, signalling to Google that your site is a reliable source of information. This in turn boosts your rankings in the search results.

Not necessarily. While using a dedicated PR firm is an option, choosing a digital marketing agency for your ePR provides a more connected and cohesive strategy. Not only can a marketing agency create and distribute press releases, they can also ensure supporting materials are posted across your website and other channels, delivering the maximum possible exposure. Results tracking is also more comprehensive, as a marketing agency can look at things like the impact of your PR on your SEO rankings and keyword performance in addition to monitoring the news piece itself and how much exposure it gives your brand.

Press releases tend to be concise and to the point. Your first paragraph or two should include the what, where, when and who of the story. When writing, you should also ask yourself “Why will my audience care about this?” This helps to ensure the story remains relevant and interesting. It’s also best practice to include a quote from a senior staff member at your accounting firm, as well as a ‘boilerplate’ at the end, which gives a brief description of your company and some contact details.  Our team here at Whitefish Marketing can help write the most suitable press release for you.