So what exactly is a Technical SEO Audit?
The purpose of technical SEO is to make it easy for search engines such as Google to find, understand and index your website and its content. This has a direct impact on your site’s visibility for relevant keywords; if the search engines can’t find and index your pages, they can’t list them in search results.
A technical SEO audit analyses all the technical aspects of your website to ensure your content is being found and ranked. It identifies any issues that may be stopping Google and other search engines from crawling your pages, and provides a list of recommendations for improvements. It includes:
Why invest in a technical SEO audit?
To remain visible online, it’s vital to have a good position in search engine results. In fact, the top three organic search results on Google receive over half of all the clicks made on the first page. If Google cannot find, understand and rank your web pages, you’re potentially losing out on thousands of pounds worth of business.
The time it takes for your pages to load, the mobile-friendliness of your site and the quality of its content are all key ranking factors. Issues with these will affect where your pages appear in the search results. Pages that aren’t ranked on the first page of search results - or even at all - will not be driving potential customers to your business.
By investing in a technical SEO audit, you’re ensuring that your website is healthy, optimised and in the best possible position to bring in leads. After all, without a functioning website the rest of your online marketing spend is being wasted.
Benefits of a Technical SEO Audit
-
Faster site speed
If your pages are slow to load, users may get frustrated and leave your site. This signals to search engines that your site isn’t optimised for their experience, thereby impacting your rankings. An audit can identify issues, enabling you to achieve faster page speeds and deliver a positive experience to users, which in turn can result in better rankings.
-
Mobile-friendliness
More than 60% of global web traffic now comes from mobile devices.* Mobile-friendly sites are prioritised by Google, so improving the experience for mobile users enables you to reach more customers.
-
Improved site security
A technical SEO audit can help you fix SSL issues and identify malware infections, keeping your site more secure.
-
User experience
In addition to site speed and mobile-friendliness, an audit will identify other issues that may be negatively impacting users, such as broken links or 404 errors.
-
Keyword rankings
Before working on site content, you’ll need to know what keywords it currently ranks for. An audit will help you identify these and determine which other terms to target.
Our approach to Technical SEO
No company, or their respective SEO agency, should rest on their laurels. With SEO updates happening almost every day, the need to stay ahead of the curve is ever more prevalent. A key ingredient for SEO success is freshness; while work completed in the past has some residual value, the positive changes it elicits reduce over time.
At Whitefish Marketing, we focus on ensuring your website and its content retain that all-important freshness. It may not seem necessary but we start from scratch, providing a comprehensive analysis of your site and its functionality. This allows us to determine what may be holding your accounting business back. Drawing on our experience and up-to-date industry knowledge, we then create a strategy that will improve your online visibility and drive growth. We provide regular, fresh content both on- and off-site, building your business’ authority and ensuring information is always current and relevant. Not only does this benefit your clients, it also signals to search engines that your site is a reliable source of accounting information.
Some accountants unfortunately encounter problematic SEO agencies and have their SEO credibility damaged. If this has happened to your firm, we can help. A technical audit enables us to investigate previous SEO activities, cleanse your backlink profile and manage reconsideration requests to Google. We have successfully helped several clients in this way, turning their sites around and improving their visibility.
Get in touch with us today to find out how we can assist.
Our SEO Agency Services & SEO Package Prices
TECHNICAL SEO
“Audits with recommendations report”Why choose us?
Whitefish Marketing has been a specialist in web development and marketing for accountants for over ten years. As such, we understand the unique needs and challenges facing accountancy firms today. Our clients range from small, independent practices to Accountancy Age Top 100 businesses, and we take a proactive, no-nonsense approach that is tailored to the needs of your organisation.
As an award-winning agency, we pride ourselves on our ability to deliver a comprehensive strategy that drives results. Our core values - speed, price, quality, flexibility and reliability - are at the heart of everything we do, enabling us to provide the highest standard of work at an affordable cost. We actively stay abreast of all the latest marketing news and Google algorithm updates so we can make timely and pertinent recommendations that we feel will truly benefit your business.
Contact us today to discuss your SEO needs.
What’s included in a technical SEO audit?
Here at Whitefish Marketing we leave no stone unturned when it comes to technical SEO. Our audits are comprehensive, covering a range of elements including:
- A review of your site structure
- Analysis of your Core Web Vitals
- Reviews of your Robots.txt, 404 error pages and 301 redirects
- An inspection of your meta data
- An evaluation of your rich snippets and Schema markup
- An assessment of your site’s mobile-friendliness
- Analysis of your backlink profile
- Checks on your HTML and XML sitemaps
Technical SEO Audits FAQs
The time it takes us to complete an audit depends on the size, complexity and current health of your site. You will also need to take into account the length of time needed to analyse the results and make recommendations.
No. We can run a technical SEO audit as a standalone service, which you can then use to make your own fixes. However, we recommend that in order to get the most from the audit, you invest in at least six months’ SEO with us. This will enable us to action most - if not all - of the recommendations and set your website up for success.
The cost of your audit depends on the size and complexity of your site. We provide an audit as part of the first month’s work to clients on an SEO retainer. If you would simply like an audit and recommendations, however, feel free to use our cost calculator for an estimate.
Absolutely. If your site isn’t performing as expected, or there are issues that you’re struggling to fix, a technical SEO audit can provide the answers. Even if your site appears to be operating smoothly, a periodic audit can help you to identify opportunities for improvement. A healthy, functional site is vital for boosting and maintaining visibility in the search engines, and an SEO audit provides the transparency you need for ongoing success.
This depends on the number and complexity of issues that are identified. Fixing a few broken links, for example, isn’t typically a big or complex job, but troubleshooting site speed issues and carrying out further testing may take more time. If you have an SEO retainer with us, we will build the recommended actions from your audit into your monthly service based on their priority.
SEO is a long game. Changes you make today may not yield results for a few weeks, or even months, but rest assured they are worth making for the long-term gains in your site’s visibility and performance.
So what's stopping you?
Call today on 01303 720 288 or fill out our enquiry form below.