SEO made Simple with these 3 Activities
If you’re in charge of your company’s SEO, then you will no doubt want to know how you can execute a successful SEO strategy. There is an abundance of how to guides out there, but these can be overwhelming to the beginner and time-consuming to implement. We’ve simplified SEO for you into 3 fundamental activities.
This is by far the most important aspect. Your content needs to sing. From the copy you add to each page, to the content you use in your social media campaigns, you need to think relevance, quality and engagement.
Relevance is key, because search engines need to know what your content is about, in order to decide how well it should rank when a user conducts a search. Relevance is important to a user, because if they land on your site and don’t get information on what they are expecting, they will hit the back button.
Quality content goes without saying. Google and users alike are adept at differentiating between good quality and bad quality content. Bad quality means spammy copy, content that’s been automated or duplicate content. Good content is material that is naturally written, well researched and well linked.
Creating engaging content is harder to achieve, but you need to compel the user to continue looking around your site or to take an action, such as getting in touch or downloading a brochure.
A good content strategy should define the right channels to use, to get the most reach and incorporate the above when producing the copy.
On Site Technical SEO
Long gone are the days when you could manipulate the SERPs with cheat SEO techniques in your site’s code, but there are still some important white hat SEO elements that you need to do, to make sure your site is fit for ranking. These are listed in Google’s Best Practice guide.
Examples of technical SEO tasks includes submitting an xml sitemap, landing page optimisation, adding a heading tag hierarchy to headers and sub headers and using schema mark-up.
Some of these tasks might require a more technically minded person, but realistically anyone can implement these with the right know-how.
Off Site Activity
Off page SEO has its place as one of the most critical activities in your SEO strategy. Optimising your own site is of course key, but it’s what happens away from your site that gives Google an indication of brand reputability.
Social media shares and discussions, online reviews and back links are all strong indicators to search engines that your brand is current, relevant and trustworthy. When search engines such as Google look to rank ‘relevant results’, they look at your site and the internet generally to see if your site is mentioned.
Granted, you can’t always control what people say about you offsite, but you can do a lot to help manage this. Ensure you are set up on Google My Business and other citations that allow for user feedback about your brand – remembering to have complete NAP consistency (Name, Address, Phone number). Stay active on social media and manage any bad feedback in a positive way. Nurture the growth of your inbound links and discredit any links that could do you harm.
Need help with your SEO strategy? Whitefish Marketing agency in Kent work with businesses in the south east to improve their online visibility. Call us on 01303 720 288.