How to Online Collect Reviews for your Accountancy Firm
Whether you’ve bought a product off Amazon or hired a plumber, you’ll know how important reviews can be. The last thing you need is to pay for a poor product and service, so it’s good to read about other people’s experiences first before taking the plunge yourself. The same applies to accountancy firms. As many as 90% of consumers read some kind of review before contacting a business, so it’s really important to use this knowledge to your advantage and learn how to collect reviews online. Here are five useful tips to set you off on the right foot.
#1 Ask for Them
As well as improving business credibility, reviews can also improve your SEO efforts. More reviews equals more business-related keywords, and gives Google more content to crawl. Reviews help to give Google a better idea of what you do and this in turn should boost your performance in the SERPs. So, don’t be afraid to ask for reviews outright on social media platforms or sites like Google My Business.
#2 Ask Them Again
Marketing for accountants sometimes requires patience. If you’ve already asked your clients for a review and they haven’t delivered, there’s no harm in asking again. Just like you, people are busy and may have just forgotten. So long as you’re not emailing them consistently, which might result in your email address getting blocked, there’s no harm in sending out a little reminder.
#3 Make the Review Process Easy
If you’ve ever used an online form yourself, you’ll already know that fewer fields means a simpler experience, and today’s consumers like simple. So if you’re wondering how to get more reviews, make the process as easy as possible. One of the best ways to do this is to send people straight to a ‘Leave us a Review’ page with review choices, such as Google or Yelp. As most review sites require some kind of account or sign-in process, clients can pick a platform they’ve used in the past for ease.
#4 Set a Target
Methods of gathering feedback such as reviews require patience and determination. Without a strategy, you’re more likely to get frustrated and give up. So give yourself a target. If you need to get 10 reviews by the end of each week, you’ll probably be more consistent with your communication.
#5 Don’t Give Up
The majority of people do not respond to reviews on a first request. It might take two or three attempts before they remember or agree to do it. The trick to getting reviews from customers is to find a happy balance between nagging and achieving your goal. Perhaps offer an incentive the first time you ask to streamline the process and reduce the amount of follow up you need to do. Or prompt a review at the start of a newsletter so you’re offering valuable information while sending a reminder.
If you’re looking for a digital marketing agency for accountants that’ll provide a tailored strategy to meet the needs of your business, contact Whitefish Marketing today.
