Content Creation Tips
When it comes to content marketing, it can be easy to get stuck in a rut and that’s a sure-fire way to fall behind your more creative competitors. The good news is, Google has recently published content creation tips from successful bloggers and YouTube marketing gurus. So let’s find out more about these Google content guidelines that can inform and inspire your next brainstorming session.
Tip 1: Set Aside Time to Create
If you work in content, you know it takes time to produce quality work. And this is something that’s not widely appreciated. If your boss wants a 3,000-word blog smashed out in an hour, then sets you a further five articles to ‘crack on with before the end of the day,’ they really don’t appreciate your talent and skill. Being a writer, for instance, isn’t just about churning out words. It’s about taking time to come up with great ideas that’ll keep an audience wanting more. So be sure to set aside time each week to mould your strategy.
Google cited musician and lifestyle blogger Rigel Gemini who stated: “If content becomes a chore or becomes too much work, you will start to dread it. So just figure out something that you can write about or photograph or talk about every week and dive in…”
Tip 2: Know Your Style
The next tip is to know your style. This can take practice and plenty of experimentation, but once you know who you are as a creator, you can play up to your strengths. Faith and fashion blogger, Mata Leiataua commented: “No one feels inspired to create content 24/7… is your content in the moment or stylized? Do you prioritize your aesthetic or copywriting?” There are plenty of angles to think about.
Tip 3: Create in Batches
When it comes to content, the last thing you want to be doing is chasing your tail. Feeling too much pressure can lead to writer’s block, so why not try creating high-quality content in batches when you’re in the mood and use this to populate your blog or social channels over the coming months? This creation drive will stop you from having to create content ‘on demand’ perhaps on a day when you’re simply not feeling it.
Beauty blogger Tiffany Williams advises: “Creating in real-time can be a lot, so creating a ton of content ahead of time helps. That way you always have something new to post…”
Tip 4: Repurpose Your Content
Writing from scratch takes time. But thankfully you don’t always have to come face-to-face with a blank page. How about taking content you’ve already created and giving it a new purpose. A blog can become an infographic for example. Or a LinkedIn article might become a video series. Publishing to multiple channels and in multiple styles helps you tap into a wider audience.
YouTube and podcast creator Kevin Espiritu states: “The same person, on different platforms, is in a different state of mind and requires different presentation of the same content.”
Tip 5: Prioritise Value over Quality
Creating quality content is a must. But there’s no point in slogging away on an article for hours on end if you know a particular topic isn’t especially popular or hasn’t picked up much interest in the past. Yes, your article might be superb, but a video about something more in tune with the zeitgeist might get far more hits. So be clever with your content strategy.
Lifestyle blogger Rigel Gemini advises: “Focus on the value you offer your readers. People will read a post that has an eye-catching image, but more importantly, people will return to your knowledge and expertise.”
Creating great content takes time and energy. If you need help with your strategy, contact Whitefish Marketing today.
