Increasing your Accounting Firm’s Social Media Presence

Social media marketing for accountants is a no brainer. It’s the perfect way to boost brand awareness, engage with consumers and generate leads. But how can you enhance your accounting firm’s social media presence in a way that keeps people coming back for more? Let’s delve deeper with these 6 useful tips:

  1. Be Useful

First things first, post informative and educational content that’s useful to your target audience. Posting tax deadline information is one idea, or you could update followers on the latest HMRC-software rules for tax. It’s also wise to include a call-to-action such as ‘click here for more information,’ which then takes people further along the marketing funnel.

  1. Establish Your Authority and Authenticity

There are many accountancy firms on social platforms. So what can you do to stand out from the crowd? Well, it all comes down to quality content. If you’ve a long-form article published on a top site, shout about it. If you’ve had an excellent review, retweet it! In order to establish the authenticity and trust of your accountancy firm, it’s also worth creating an interview series with key members of staff. This will help put a face to your brand and make it easier for people to trust what you have to offer.

  1. Be Consistent

Did you know that 200 million Instagram users visit at least one business profile daily? Consumers are looking to connect with brands and therefore it’s really important to post consistently in order to build up a loyal following. From posting behind-the-scenes pictures to conducting a questionnaire or survey, there are many ways to make your content interesting. You don’t just have to talk about yourselves either. Ask questions, make jokes, share industry content and start conversations with like-minded people.

  1. Make Your Content Work Harder

Social media for accounting firms shouldn’t be a guessing game. Every platform offers some kind of analytics tool which allows you to analyse the performance of your content. Use this to your advantage. Check out the articles which generated the most clicks. From there you can repurpose the content for different platforms. Article statistics, for instance, can be turned into a visually impactful infographic. Or you could take the substance of an article and turn it into a long video or a series of short video updates. Going ‘live’ to discuss a successful piece of content is an option too.

  1. Think About Engagement

Accounting social media content needs to be launched with your audience in mind. So use the data to work out who you’re speaking to, where they live and what times they’re most likely to engage online. Armed with this information, you can then launch timely campaigns that’ll reach the most people. Think about your campaigns logically. Would you want to read a long-form post about Inheritance Tax on a Friday afternoon when you’re winding down for the weekend? Or would you prefer to see a friendly GIF or an interactive poll?

  1. Create a Unique Strategy for Each Social Platform

Why would someone visit your Facebook accountancy page if it has all the same information as your Twitter account? As a social media marketer, it’s important to create a unique strategy for each social platform. While Twitter is ideal for short, sharp updates, Instagram is more visual and can be used for ‘Meet the Team’ videos. Facebook might be where you host competitions and giveaways.

For a tailored social media strategy, contact Whitefish Marketing today.

Avatar for Kayleigh James
About Kayleigh James

Kayleigh is our digital marketing executive. She is well versed in a variety of digital marketing activities some of which include producing monthly KPI reports, developing SEO Strategies, Social Media Management, Press Release distribution and much more.