Kicking off the new year with our first marketing resolutions – making a plan learn how this will benefit your company in 2015.

Here’s our quick digital marketing predictions for 2015 – what changes we think will be coming along in the upcoming year ahead.

Use rich snippets to help stand out from the crowd in search engine results. Make your website and more importantly your products stand out from competitors this Christmas.

Remember to upsell and cross-sell during this festive season. Additional services such as gift wrapping & delivery will bring extra revenue.

Consider utilising social media marketing to encourage present idea sharing. The perfect way to spread the word at Christmas.

On the 9th day of our Pre-Christmas marketing we look at how to use press releases effectively during the Christmas period.

Managing customer expectations regarding correct delivery times will be essential for last minute Christmas shoppers

Don’t hide your delivery costs. Managing customer expectations regarding delivery during this festive season will be what separates you from others.

Returns are a likely activity after the festive season. But outlining them clearly now, will help increase your online sales.

Day 5 of our Pre-Christmas Marketing Tips looks at building bespoke product pages for your key items, which will help convert more customers.

Bringing people to your site is not enough. During the build up to Christmas, retailers need to analyse their conversion points to ensure they turn speculators into purchasers.

Knowing which of your products bring in the bulk of your profit is vital to commercial success. With the use of Google Analytics you can identify your key items and market accordingly.