On the tenthday of Christmas, the Whitefish Team gave me –advice on mobile-friendly sites.
Mobile has overtaken desktop in terms of the percentage of search traffic on Google. This means that if your site is not optimised for mobile, you are missing out on huge potential in terms of web traffic.
Not being optimised for mobile means that your users will see the desktop version of your website when using mobile. When this happens, the layout can be skewed, data can be lost, and some functions may not work. Site speed may also be slow. All of the above issues are likely to result in the user returning to the results page, costing you a visitor, and potentially a bounce.
Furthermore, not having a mobile-friendly site can now greatly affect your SEO. Google penalises sites that are not responsive to different devices, meaning a loss of rankings for your desktop site.
The only way to beat this is to ensure you have a mobile-friendly website. Responsive web design takes care of this, ensuring your site is optimised for different devices and loads correctly with the right screen resolution and functionality.
Take a look at this mobile-friendly guide to see what’s expected and to test your site.