Promoting Your Business
Having an amazing product/service is great. But if no one knows what you’re offering, your business turnover will remain flat, especially in this competitive digital world we now live in. In order to succeed, it’s essential to have a strong online presence and to work on promoting your website in the most cost-effective way possible.
The good news is, getting more eyes on your brand doesn’t have to cost the earth. So here are 6 ways to promote your business – for free.
-
Create a Google My Business Page
Did you know that 46% of all Google searches are local? That’s why it’s so important to create a Google My Business page. This free and easy-to-use tool allows you to manage your digital presence across Google including Search and Maps. Creating your page and loading it with accurate information will make it much easier to rank for local searches.
-
Get Listed on Directories
Many businesses spend hours trying to get people to visit their website directly. This is all well and good but there are other ways to maximise exposure. For example, getting listed on popular directories for your industry is an absolute must. This is because people often browse through these to find what they want. You might use TripAdvisor to find a local hotel or restaurant, for example. Or HomeAdvisor to find a plumber.
-
Blog Regularly
If you’re wondering how to advertise your website, then blogging on a regular basis is a good idea. This is yet another way to use content to your advantage and draw in consumers interested in what you have to say. Blogging requires a strategy, however. To make your blog work as hard as possible, you must target topics with search traffic potential – in other words, topics people are searching for in Google. You should also choose topics with business potential that will allow you to seamlessly promote your product or services. Using a free keywords research tool will enable you to discover appropriate topics for each keyword as well as the relevant search volumes.
-
Expand Your Content Strategy with Video
There’s so much more to content marketing than just the written word. While you’ll need unique and engaging copy across your channels, there are other things you can do such as posting videos to YouTube. This is the second biggest search engine in the world and if you produce video content based around a keyword strategy and optimise your videos properly from an SEO perspective, you should be able to draw in a bigger audience.
-
Make Existing Content Work Harder
Whether you’ve paid for amazing content or written it in-house, why not make it work as hard as possible by repurposing it for other channels? For example, take relevant quotes and post them to Twitter or create an infographic for Facebook. You could also take the main points of a wider blog and create more detailed content for each section. Updating existing content to be relevant is also a quick and effective way to get viewers.
Other content ideas include Podcasts, Webinars (promoted via social) and Go Live sessions.
-
Build an Email List
By building an email list you essentially create your own communication channel with people who have agreed to find out more about your brand. It’s easier than you might think to do. The best way to get email addresses is to ask people to subscribe to a newsletter/magazine in return for something pretty cool such as exclusive content like an e-book, or webinar access. Make sure you mention the benefits of subscribing too such as offers, discount codes, subscriber content and more.
For help with your digital strategy, contact Whitefish Marketing today.
