James is our full-stack developer, in charge of all web-related development and design duties. Highly versed in a broad range of programming languages including PHP, SQL, JavaScript, Ruby and occasionally dabbling in Powershell & C# where required, James oversees the entire development phase from Server Setup to Go-Live.

James also takes care of our hosting platform ensuring clients sites are always stable & secure.

James originally joined Whitefish in 2013 as a freelancer, and after many successful projects, took up a permanent role in 2017.

Prior to joining Whitefish, James was in an IT managerial role, working hands-on with software automation & hardware deployments within the hospitality industry, for companies such as YUM, Whitbread, The Restaurant Group, Bella Italia and more.


A father of two, James spends the majority of his free time getting beaten up by the youngest, and playing Xbox with the eldest (also getting beaten up, but online). In between the chaos, he enjoys nothing more than staring at a screen of code with a can of red bull in one hand.

James Morton
Lead Developer
HTML, PHP, Javascript, Ruby, SQL
API's & Integrations
Payment Gateways
Server Management & Deployments

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