UK College of Business and Computing

Web Development / Digital Marketing

UK College of Business and Computing (UKCBC) is an independent higher education institution with several London and Essex-based campuses, offering study courses and professional training in HND, AAT and ACCA qualifications, as well as English language.

The Brief

The UKCBC focuses on attracting students globally, both within the EU marketplace and international audiences. With the changing developments overseas, the brief was to redevelop their website and then to enhance their online visibility for greater efficiency, and to present their new brand as a serious contender in their field.

Our Approach

From a marketing perspective, the scale of the project was vast. A full audit and renewal of website was paramount to ensure the best platform and SEO fundamentals were established before moving forward. Other digital marketing activities included:

  • on-page and off-page SEO activity
  • branding guidance
  • geo- and behavioral targeted Paid campaigns
  • comprehensive content marketing schedule
  • press coverage

In terms of the actual web redesign, we compared the UKCBC business to a variety of international competitors, and emulated the design and functionality on some of the leading performers within the industry. The change from old to new was substantial.

The Results

Visitor growth and brand exposure of the UKCBC college increased well above initial expectations, with end of year KPI figures surpassing previous YOY records.

New website designed and developed within 6 months

Traffic statistics and engagement saw an immediate increase upon launch

Average monthly users increased by 125%

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Whitefish Marketing helped us enormously with both the redevelopment of our website - from a Joomla platform to a more enhanced and flexible WordPress platform - as well managing the SEO and PPC activities for us. We are extremely pleased with the customer service and levels of performance delivered by the Whitefish Marketing team.

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