content marketing

Maximise Your Content Marketing Efforts, Without Breaking the Bank

According a recent poll that was conducted on Twitter, 70% of people agreed that content marketing is getting harder. Why? Because everyone is now at it. Businesses are now getting much savvier on what’s required to build and maintain brand awareness. The good news is, you can maximise your content marketing efforts, without breaking the bank.

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dos and dont's of content marketing

The 6 Dos and Don’ts of Content Creation

SEO gurus and digital bods are forever banging on about content; how you should be churning it out faster than your competitors and creating content that sings. But does anyone know what it all means? Here are some dos and don’ts to help you to navigate the digital content gauntlet.

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building backlinks

How to Build Backlinks – The Right Way

How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]

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seo

Technical SEO – 4 Things You Should be Doing

Technical SEO might encroach into developer territory, but it’s a skill that is very useful to have if you want to optimise your website, without the need to get developers involved. Here are 4 backend SEO actions worth doing to your website. If you can’t execute them yourself, then you can at least be aware of what to ask for, if you get help.

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organic seo

Keeping SEO Organic

Organic search engine optimization (organic SEO) is a technique used to obtain a higher ranking on a search engine results page like Google. However, improving ranks naturally is hard with various rules to abide by from search algorithms. Here we give some advice on how to make your SEO work and grow organically.

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seo and google

How Exactly Does SEO and Google Work?

Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.

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seo title tags

SEO Title Tag: Optimisation Checklist (Infographic)

[Infographic] When looking at strategies to help you rank better in Google in 2018 there are many things to consider, one of the most important being page title tags, arguably one of the most important elements of SEO. Here are Whitefish Marketing we have devised a checklist to help make your optimisation easier.

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Landing page optimisation

What Is Landing Page Optimisation and How Do I Do It?

You only get one chance to make a first impression, and in the online world it’s pretty cut-throat. Users take a split second to decide if they like your website, based on content relevance, layout, colour and trust. Furthermore, the average user also only reads 20% of your webpage, so instantly engaging a user is a tough gig!

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