You only get one chance to make a first impression, and in the online world it’s pretty cut-throat. Users take a split second to decide if they like your website, based on content relevance, layout, colour and trust. Furthermore, the average user also only reads 20% of your webpage, so instantly engaging a user is a tough gig!
Traditionally search engine optimisation (SEO) has involved a strategy of techniques on your own website, however it’s now as much about what you do off-page. Here we look at what is off page SEO and how it can improve your rankings.
Understanding White Hat SEO As with any practice, there’s a good way to do something and a bad way to do something. White hat and black hat SEO refer to the good and bad ways you can tackle SEO. So exactly what is white hat SEO and how do you build it into your strategy? […]
You want as many people as possible to visit your website. It doesn’t matter what your goal is – promotion, sale, entertainment, information, web hosting, and the like – the more visitors your website has, the greater the audience that you can rely on is going to be. So, where should you start? While there is a wide variety of solutions how to bring traffic to your website, the fact is that SEO is one of the most powerful ones.
Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.
You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:
Understanding online marketing Whether you are a start-up in the throes of getting a website designed or an existing business launching a new, redeveloped website, the important thing to bear in mind is that you need to market it online. Here we look at why simply having a website is not enough. If you’ve recently […]
Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.