googles new algorithm

Google’s New Algorithm – What We Know

Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.

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mobile indexing

A Technical SEO Checklist for Mobile First Indexing

If you’ve made the move to a ‘mobile-friendly’ website, then you’ve scored yourself a huge tick in Google’s eyes. However, there’s more to mobile optimisation than you might think. Here’s a list of technical SEO elements you need to bear in mind, specifically for mobile first indexing.

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seo and google

How Exactly Does SEO and Google Work?

Search engine optimisation is a fundamental part of your digital marketing activity. It’s the means by which your website is ranked by search engines such as Google, for people searching for your products and services. But how exactly does SEO and Google work? Here’s a quick-fire synopsis.

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Keyword research for SEO

How to Rank for Generic Keywords

Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.

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Websites and SEO banner

Why Simply Having a Website Is Not Enough?

Understanding online marketing Whether you are a start-up in the throes of getting a website designed or an existing business launching a new, redeveloped website, the important thing to bear in mind is that you need to market it online. Here we look at why simply having a website is not enough. If you’ve recently […]

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Link building banner

An Idiot’s Guide to Link Building

Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.

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A Guide to Creating PPC Landing Pages

The number of businesses now incorporating PPC into their digital marketing strategies has risen over the past few years. However, many of these are finding it frustrating that they are not getting the return on investment they expected. Why? Well it’s a simple case of poorly optimised landing pages.

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The Merits of PPC for Quick and Instant Wins

On the first day of Christmas, the Whitefish Team gave me – some tips on PPC… Welcome to day one of our special 12 days of Christmas feature; a series of micro-blogs with nuggets of marketing advice for all your digital needs. To kick things off, we are looking at PPC and how to make […]

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