On the eleventhday of Christmas, the Whitefish Team gave me –acknowledgement that content is King. We’ve been banging on about content marketing for a number of years now. Whilst the emphasis on content has remained pretty consistent, there is an evolutionary change within the content world, with the types of content becoming more and more […]
On the sixth day of Christmas, the Whitefish Team gave me –a reason for why I should blog Blogging may be an utter ball ache for most businesses, but it’s an activity that pays off for those who put in the effort. It’s also hugely helpful to SEO. Blogs help businesses to build their brand, […]
Let’s face it, we should all have some experience of social media in this day and age, whether it be just for personal use or for marketing your business. Most of us understand which networks are best for different objectives and how to operate the functions of those networks. But how do we know if we are using social media to its full potential within your digital marketing strategy?
What the FRUQ? What does that mean? No, I’m not trying to be smart and give you the proverbial finger, it’s a genuine term we’ve recently coined to explain the core structure behind your website’s content. I’ll come to the anachronism later, but for now I want to give you an imaginary case study, which […]