Boosting your New Businesses Digital Marketing Success
For any new or small business, being able to compete with established industry competitors is a challenge that is difficult to overcome. Being able to take advantage of the best tips and advice to help boost your success is therefore essential. At Whitefish Marketing, we want to help small businesses achieve the success they deserve, which is why we’re pleased to be able to offer the following infographic.
Identify targets and view competition
Begin by looking at your target audience; who are they, where are they, and what are their interests? You should also look at who is your competition when targeting such audiences. Who are they and what marketing activities are they undertaking?
Optimise your site
Any modern business without a website is missing out on capturing an audience. Make sure you invest in a quality website that offers great user experience and has been optimised using the correct search terms, is regularly updated with useful content, and which is relevant and useful to their needs.
Search engines such as Google value new content, but updating existing sections can only get you so far. Add a blog section to your website; this can be updated as regularly as you wish and gives you more flexibility in what you’re able to post.
Social media is about far more than your own personal Facebook account. Create profiles for your business on all the major social media networks, and work to establish a relationship that engages your audience. Spread relevant, useful information, and resist the urge to over promote your own business.
One of the most effective means of communicating with your audience is to utilise email marketing. By including data capture forms on your website, you will be able to target users with news and offers direct to their inbox. It’s a tried and tested way of engaging users and will help boost the success of your business.
Need Help with your Digital Marketing Strategy
You can find out more about tips for developing an effective digital marketing strategy for your business by contacting Whitefish Marketing in Kent today. We work with a number of clients in improving their online performance and raising awareness of their brand, so contact us today for more information.