Using SEO to Bring Traffic To your Website
You want as many people as possible to visit your website. It doesn’t matter what your goal is – promotion, sale, entertainment, information, web hosting, and the like – the more visitors your website has, the greater the audience that you can rely on is going to be. So, where should you start? While there is a wide variety of solutions how to bring traffic to your website, the fact is that SEO is one of the most powerful ones.
Basically, SEO is a set of techniques and methods with the goal of making your pages rank higher in search engines. Your site becomes more visible to people, and your efforts start to make sense. Furthermore, there is a lot of ways that you can improve SEO on your WordPress site, even if you are new at this. Here are some of those methods.
For a while, title tags have been believed to be the crucial on-site factor that conveys to search engines what your site is all about. The older WordPress versions had default post titles show as “blog name >> post title”. However, your homepage is already the main ranking factor for your website’s name, so putting it at the start of your title isn’t necessary, as you should rank for it just one time. The better solution is to get rid of the site’s name completely. It will actually boost your search traffic.
In order to tweak your title tags, it would be a good idea to install the All in One SEO Pack plugin. Once you have it, you can log into the WP admin and check it out under settings. This is where you can modify your home title, post title, and page title.
A sitemap is basically a list of every page and content on your site. Most commonly, it is organized under a particular hierarchy. With it, you can easily see your site’s layout and content. Its previous purpose was to help people navigate the site, but now they primarily convey information to search engine crawlers.
Adding a sitemap itself isn’t a direct way to improve your search engine rankings. But it’s valuable nonetheless, as it makes it possible for search engine bots to view all your website’s pages and make sense of how they are related. This makes indexing a lot easier, so that in result, relevant content is presented in search engine results. You can add a sitemap via Google XML Sitemaps, which is a plugin specifically made for that purpose.
Permalinks are your posts’ URLs. The default format of permalinks is website.com/?p=38, but you can tweak them into looking like something much more attractive via settings >> permalinks. It’ll certainly look better when modified into website.com/seo-wordpress/, for example. That way you tell your users what your page is about before they even click on it, and the words that you use get highlighted in search engine results.
While some webmasters implement categories in there, it might be the best idea to keep the URL as short as you can. According to the advice from the GWM SEO Company, if you are implementing changes like this into a site that you’ve already built, it would be wise to use a redirection plugin. It will make sure that your old URLs are properly structured, and search-engine friendly. Keep in mind that you should take care of the post slug every time you write an article, as the default URL uses all of the words that your title contains.
Old posts and new content
Internal linking is an essential SEO strategy. It gives the search engines more relevant content from your site. It connects related posts and makes navigation simpler for both search engines and your website visitors. It is a good idea to link to your old posts to keep them alive, but don’t do it via “related posts” plugin, but link to them manually, choosing a particular anchor text.
As for new content that you create, you need to make sure that you come up with good content ideas and also give special importance to your valuable posts. If you’ve got posts that provide great value to your visitors, you should link to them often, and make sure that they appear in the sidebar so that the search engines are aware that they merit attention.
On Google’s SERPs, you get to see a snippet of content under each page’s link. The good thing to know is that you can manage this yourself via the meta description tags for the particular page. You can also implement a keyword into your tag in order to convey what your site is about. You should, however, know that Google no longer crawls the keyword tag. A couple of years ago, keywords were essential for search engines to determine what a website is about. But now, with all the advancements in the technology, there are better ways for it to ascertain relevance. This, however, doesn’t mean that you should forget about the keywords. You can enable dynamic keywords by using a plugin such as the aforementioned All in One SEO Pack.
SEO consists out of a large set of methods and strategies, and it is a fact that it may sometimes feel like you are in over your head. But in truth, it isn’t actually necessary for you to be an SEO expert in order to boost your website’s ranking in search engines. All it takes is understanding some of the most important principles of SEO, equip yourself with some of the great tools, and you’ll be on your way to having a high-ranking website.
Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.