The blog is now a firm staple in the arsenal of many businesses. Not only is it a great means of updating your website with quality content, it is also an opportunity to get customers engaged with your brand and – even better – involved in the hot topics of your field. But how do you go about starting a blog?

The first thing to do is decide which platform you want to use if the blog is not part of your website. If you want to keep things simple, you can opt for Blogger, Google’s platform. It’s easy to use and flexible in terms of styling – even relative novices can find their way around the styling options and URL manager. If you’re looking for something a bit more sophisticated, WordPress and Joomla offer a lot of versatility and act more like a comprehensive CMS, with widgets and plug-ins aplenty, as well as the functionality to style from scratch.

How to write your blog

Once you’re happy with the look of your new blog and familiar with how to use it, it’s time to start writing. Rather than bowling in with the first topic that comes into your head, make sure you sit down and plan your posts. What is going on in the industry right now? What will be useful for your customers? Are you planning to launch any new products or services? You don’t need to plan each post for the next year, but having one a week scheduled for the next couple of months is the best way to start.

Getting personal

Blogs aren’t news articles, so don’t be afraid to inject some personality into your posts and express an opinion. Blogs are very much a social tool and show something of the people behind the company logo. Be witty, informative, warm and, if necessary, controversial. If you want to challenge what your competitors are saying, go for it. People like a good debate.

Stay on topic

That said, make sure your posts remain pertinent to your field. By all means, find interesting ways to link current affairs or popular culture to your industry, but don’t, for example, write about last night’s Great British Bake Off if your business is a corporate law firm. Unless you can find a clever way to marry the two.

Be consistent

It’s very easy to get a blog going and then forget about it within three months because you have too much other work to do. We’ve all been guilty of that. But to really make a blog work you have to post regularly – even if that means only once a fortnight. How you do this is up to you – you can set aside time to do one post every Friday afternoon, or write a handful and schedule them over the coming weeks. If you think you’ll struggle to do even that, there’s also the option of outsourcing to a copywriting firm or marketing agency. That way, your needs are handled and you can prioritise other work.

Blog writing to help your SEO

Regular blog posts can have significant benefit to your website SEO, when done correctly.  To find out more on how effective blog writing will enhance your SEO, contact Kent SEO agency - Whitefish Marketing - today and speak to a member of our team.  We can help show you what you need to learn about proper blog writing, and identify a few extra tips which you can day in your daily activity.

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How to start a blog... and keep it going
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How to start a blog... and keep it going
Tips on starting off your blog and letting customers engage with your brand.

About Chris Surridge

Chris Surridge is an experienced Digital Marketing Director with a wealth of knowledge on Search Marketing Strategies and Conversion Analysis. His value is in strategic planning for client accounts, and his consultative services.