What's new with Facebook?
Over recent months, Facebook is being more selective in which posts it displays from business pages to its followers. Previously, if you liked a page, then you would see all of the posts which a page you like would share.
But Facebook quickly realised that this was an opportunity to generate some revenue and keep their shareholders happy. Now, they will only show posts from pages which you regularly engage with, and, of course, posts which are sponsored.
So, when you are actually going to spend money to share your competition, you really need to make sure that it is going to work. So, here are 5 Facebook competition ideas to help you get the most bang for your buck.
5 Facebook Competition Ideas
1) Caption competitions
As old as time itself, but a great way of encouraging your audience to display their creativity. A smartly chosen photo that would ideally have some connection to your product can generate some funny comments from followers. Also consider fill in the blank competitions which are fairly similar, e.g. ‘this weekend I want to relax with my *insert product* and ________’. Regular policing of this type of competition is recommended, as not every answer will be one that is clean or supportive!
2) Comment to qualify
A good way of getting your audience to effectively share their competition entry with the rest of their friends. You can steer what type of comment you would like, or even offer a voucher to everyone who comments – again, close policing is required here.
3) Customer photo using your product
This is a fairly common competition, but does feel fresh as different products can bring a different perspective. This also allows you to unleash your follower’s creative side, so it is a good way of starting a conversation with the audience and building engagement.
4) Which design do you prefer?
When done genuinely well, this is a really powerful mechanic. To offer the final choice of design sign-off to your Facebook audience shows a lot of guts from a company, but also a huge amount of trust. The secret here is to allow yourself to be steered by your audience and publicly follow it through by implementing their choice.
5) What does this describe?
If you have a range of products which have a lot of features which you think are unknown to your audience, this is a good way of showing off the product without overtly selling. For example, which product of ours has the following features…
Perhaps the most important element of Facebook competitions is to think them through – are there any loopholes which could mean it will fail, or is the competition exposing us to too much risk? Smart marketers have been caught out here, so devote some time to this exercise.
And don’t forget to keep measuring your competitions – are they successful, and more importantly, are you getting what you want out of them?