Traditional marketing such as leaflets and flyers has been steadily reducing over the past decade and is being replaced by digital marketing.
Digital marketing is the promotion of your companies services or products online or via electronic means. There are several ways you can digitally market your accounting firm. Here’s 5 ideas to get you started:
Search Engine Optimisation (SEO)
SEO refers to the practice of trying to increase the position in the search rankings that a website has. It is a fact that businesses who are on the first page of Google are more successful in getting traffic to their sites than those on the second page and below.
To improve your rankings in Google, you’ll need a search engine optimised website which is designed well, easily indexable and keyword rich. Getting SEO optimised can take some time but if done well can have great results at a low cost.
Pay Per Click (PPC)
PPC refers to those adverts you see at the top of all Google searches. You get an advert at the top of the page for keywords of your choice and each time someone clicks on this, you pay a pre-agreed cost.
This means you can get straight to the top of the rankings and more customers will have visibility of your site which in theory, should lead to increased queries and conversions.
A tactic that accountants could use here is to use PPC strategically around busy times such as self-assessments and financial year ends when customers will be searching for these services.
Content marketing links to SEO and is the creation of original and unique content on your site. Doing this helps your search engine ranking but also enables you to build relationships with customers and be perceived as an expert in your field.
Much of the inbound traffic to any site is associated with blog content. For example, 67% of businesses who blog founder greater sales impact than those who didn’t.
Social media has become important for businesses in recent years. Used primarily as a long term tactic, it is a place where you can build rapport with your customers and portray your business in a good light. Typically, social media is used to get customers to visit your website where your services can sell themselves.
Email marketing is the traditional letter marketing done electronically. This can be used to get in touch with existing customers to inform them of any new services or remind them of existing ones at strategic times of the year.
You can also offer them rewards such as gift vouchers or experiences in return for new business referrals.
Digital marketing can be extremely powerful for your business. Use the right methods at the right time and you can ensure you keep existing customers whilst acquiring new ones also.
For More Information
If you like the sound of this, but want more information or are not sure how to proceed, get in touch with us. We are experts in this field and have helped many accountants successfully digitally market themselves. Contact us by calling on 01303 720 288, emailing firstname.lastname@example.org or completing our quick and easy online contact form.