Demystifying SEO for your digital marketing campaigns
In recent times, SEO has become some what of a difficult medium to report on and record the efficiency for marketing ROI. However, people still understand the value and necessity of SEO and it's core involvement as the building blocks for your digital marketing strategy.
That all being said, many marketers or small start-up business operators don't know where to begin - understandable given it's complexity and with the constant changing of Google algorithms. But this nice SEO infographic from EngageWeb helps to demystify some of the "magic" surrounding the subject, and is a good Start-For-Ten, for those looking to commence SEO for themselves.
Demystifying SEO Infographic
Demystifying SEO in 16 Points
Description + Keywords Meta TagsNo impact on your Google rankings whatsoever, so don't be fooled or distracted by these. The Description Meta Tag can impact on Click-Through-Rates from search results, so a well written one is essential.
Paid linksDon't make the mistake of thinking this is a higher gear that will make your website rank better, faster. Paid, or rented, links are against Google's TOS and using them can severely threaten your website's future within Google.
Unique ContentIf your website is running low on unique content then your website's rankings will suffer. Like fuel, your website needs good quality unique content to function well on the search engine highways
BloggingBlogging is your way of broadcasting your message to the world via the radio-waves of the Internet. You need to have a message, something to say, and through blogging you can reach your audience and increase your brand awareness online.
Site Download TimeIf too much traffic has caused congestion with your website, causing the estimated time to download to become too great, this could affect your rankings. Google wants to see quick loading websites, not websites beset by roadworks and contraflows.
Search Engine Friendly URLSthis is the clutch on your website - it's needed to be friendly to your engine, your search engine. Keep the URLs on your website description, free from such harmful things as session IDs and query strngs. Be good to your engine and it will be good to you.
Webmaster ToolsYou should stop by Webmaster Tools every so often on your search engine highway to stop for a break and check the state of your website. Use it to look for errors, unnatural links and other such problems which you wouldn't want affecting your rankings while you are on the open road.
Reconsideration RequestsIf you see one of these signs ont he road your traffic may have slowed right down. This is something you'll need to do if your website has been penalised by Google for points such as unnatural links. Pull into a Webmaster Tools stop as soon as you can.
Google PandaWatch our for the Panda car on your search engine travels - it's always there keeping an eye on your driving habits. Google's Panda looks for websites with duplicate or spam content, sites which aren't worthy of high rankings, and penalises them.
Google PenguinDon't forget to check your rear-view mirror for the Penguin. It will be right behind you looking for those spam links. make sure your site is within the laws of the search engine road, and you don't try to speed your site along with paid links. If you are, Penguin will pull you over and punish you. You'll need topull into a Webmaster Toos stop to sort out the problem.
SitemapWe all get lost from time-to-time, and the Sitemap SAT-NAV is the ideal tool to ensure you can find where you are going, and Google can find every page on your website. Make sure your Sitemap software is up-to-date and all of the links work, so Google doesn't take a wrong turn indexing your website.
Directory SubmissionsDirectories may not be as useful as they once were, but there are still some worth looking at for your website - especially if they're relevant and niche.
On Page SEOYou'd never use a car without being familiar with it's workings and doing some simple checks - and on-page SEO is the equivalent. Do a thorough check of your website to make sure you've coverered all the basics, such as duplicate content, canoncial URLs, hidden text, unnecessary code and more.
Social Media IntegrationThese are important badges ti display on your car at all times. You need to make sure everyone knows you're part of the right clubs and you move in the right circles (literally in the case of Google+).
Guest PostsWhat's a passenger seat for if it's not for a guest? Guest posts help the poster and the host website alike as they're sharing knowledge and experience, helping each other with content and users.
Infographicsnothing helps to explain a concept more clearly than an infographic. One of these can work wonders to help the understanding of a topic - and helps attract those great quality natural links your website needs.
Contact Whitefish Marketing for further help on SEO
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