Avoid doing these website design mistakes

The internet has drastically changed the way we buy, sell, interact, and communicate. It can be used via desktops, tablets, smartphones and other gadgets – including wearable technology – and, while many people scramble to create and own their part of the web, it seems we’ve still not got web development down to a fine art. In fact, costly mistakes are made on a regular basis, so let’s take a look at some of the most common errors.

  1. Full-bleed design leading to excessive scrolling

Full-bleed designs – where a high-resolution image (or a selection of images) covers the full width or length of your screen – is incredibly popular at the moment with well-known companies like Facebook jumping on the bandwagon with their Instant Articles site.

The problem, however, is that, while sometimes it works and a website benefits from large, striking images, other times it is not a smart or overly practical design feature, requiring an excessive amount of scrolling before any valuable or informative content is reached – especially if you’re using a smartphone. This can be somewhat frustrating and, if you do manage to squeeze the frame down a bit, you may quickly discover that the text becomes so tiny it is almost illegible.

Usability is often compromised by designs that may be swanky and complex, but that don’t add to the overall user experience and could easily take a back seat.

  1. Pop-ups, pop-ups, and more pop-ups

When it comes to digital marketing, many companies want you to sign up to a newsletter, fill out a questionnaire, or simply provide some personal information before continuing to their site. While this has its marketing benefits, continuous pop-ups can become a great source of annoyance – especially when you’re in the middle of reading something and they just appear – and could potentially increase bounce rates. Similarly, if you encounter more than one pop-up from a particular site or are not given the option to block pop-ups or minimise pop-up boxes, this can also tarnish the user experience significantly.

  1. Poor colour choices

All too often, professional and amateur web designers do not think carefully enough about the colour combinations of their site. Placing yellow text on a white background, for instance, will be difficult to read as will popping dark blue writing on a black background. These basic UX design errors can not only be costly to fix but they may even cost a company business as users will not want to return to a site they can’t read.

To Keep Away from these Website Design Errors

Web design errors are common, but thankfully companies like Whitefish Marketing offer a top-quality web development service that will ensure your site is as good as it can be. Get in touch with our experienced team today to discuss the requirements of your digital marketing. You can even discuss design best practice and benefit from the knowledge of industry experts.

About Justin Wilson

Justin Wilson is a Digital Marketing Manager with a passion for helping businesses to develop their digital proposition. He has an expertise across the spectrum of digital, including search engine marketing, social media, website optimisation, email marketing and web analytics.