Many of our clients admit to being confused by the social media landscape and regularly ask us how they can use Instagram to promote their brand. The truth is, although online opinions and recommendations friends greatly influence purchasing decisions, Instagram isn’t suited to all brands.
In light of the recent data scandal from Facebook many business' announced the cessation of their ad campaigns, however, is this a reason for your business to stop using social media or an opportunity to diversify to other platforms? Here we look at why social media is still important for your business!
You may have seen posts out there suggesting you forget about SEO and focus your efforts on social media marketing instead. Whilst social media activity is an important part of your digital marketing activity and does naturally assist your SEO performance, it should not replace your SEO efforts. Here are some myths that are causing a bit of a stir in the digital marketing world:
On the seventh day of Christmas, the Whitefish Team gave me – hints on how to cut it socially. Social media is an essential part of any digital marketing campaign. It’s an incredibly powerful tool that gives you great reach, a real-time connection with your target market and the potential to show your brand’s personality. […]
Let’s face it, we should all have some experience of social media in this day and age, whether it be just for personal use or for marketing your business. Most of us understand which networks are best for different objectives and how to operate the functions of those networks. But how do we know if we are using social media to its full potential within your digital marketing strategy?