Whitefish Marketing Blog

SEO

Page 1 of 1112345...10...Last »
White hat SEO

What Is White Hat SEO?

Understanding White Hat SEO As with any practice, there’s a good way to do something and a bad way to do something. White hat and black hat SEO refer to the good and bad ways you can tackle SEO. So exactly what is white hat SEO and how do you build it into your strategy? […]

Read More

Keyword research for SEO

How to Rank for Generic Keywords

Keyword optimisation has evolved over the years. We’ve gone from websites competing on highly popular terms and adopting practices such as keyword stuffing to manipulate the SERPs, to targeting long tail keywords and localised terms that are more specific and have a higher conversion rate.

Read More

Whitefish Wednesday - sitemaps and robots

Whitefish Wednesday – learning about XML Sitemaps and Robots files

Whitefish Wednesday video - learn more about the basics of XML sitemaps and Robots.txt files and why they are so important for your website. SEO 101 Tips

Read More

Link building banner

An Idiot’s Guide to Link Building

Link building is still very much an important element of SEO. However, a lot of what previously worked for SEO is now considered bad practice due to the unethical ways of engineering this. Whether you are new to link building or you need to start again with your link building strategy, this simple guide will help you through the link building minefield.

Read More

5 Recommended SEO Activities

On the ninthday of Christmas, the Whitefish Team gave me –tips on SEO. SEO can be a daunting task. Not only is there a long list of disciplines to undertake in order to optimise your site, it’s a practice that evolves constantly, to meet technological advances. If you want a full rundown of all the […]

Read More

Why is Blogging Important for SEO?

On the sixth day of Christmas, the Whitefish Team gave me –a reason for why I should blog Blogging may be an utter ball ache for most businesses, but it’s an activity that pays off for those who put in the effort. It’s also hugely helpful to SEO. Blogs help businesses to build their brand, […]

Read More

How to Focus on Localised SEO

On the second day of Christmas, the Whitefish Team gave me – advice on local SEO Yesterday we looked at PPC. Today’s blog is all about localised SEO and what to focus on. In previous blogs we have explained the importance of localised SEO for businesses wanting to rank for users searching on specific products […]

Read More

Should I Target My Competitors’ Keywords?

Keyword targeting is essential if you want to stand a chance at driving the right type of traffic to your website.

Read More

Page 1 of 1112345...10...Last »