One of the deciding factors to many consumer purchases are emotionally driven, making it easy to how music can have such a powerful role within marketing. Here we look at the role of music in marketing and how to use it in your digital marketing strategy.
It is quite common for many businesses to focus their marketing efforts online and neglect the offline. However, this may be a mistake, so here we discuss how to successfully combine your online and offline marketing efforts.
Developing your business' digital marketing strategy is a task that requires some trial and error, however, you can minimise the level of certain errors. To help you with this we have devised a list of the most common digital marketing mistakes that you should avoid.
Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy.
We have all come across a 404 error on the internet, when we have searched for a page that can’t be found. But did you know that as a website owner, you could be missing out on essential traffic if you leave your pages with 404 errors? Here’s how you can fix them.
What do you think drives a good conversion from your website’s pages? Great content? A user-friendly design? Clear CTAs? Well, actually all three are important. But there’s one thing missing that is often overlooked, and that’s on brand content.
Investing in digital marketing is something that businesses can be reluctant to do if they are unsure of their ROI. The question they often have is ‘how does digital marketing make me any money’? Here’s how to use digital marketing effectively, to grow your revenue.
How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]