Many brands fail to create genuine investment in their values internally, and this often shows when it comes to communicating to the market. If you want to truly impact the people outside your organisation, you need to make an impact on those within it first.
On the twelfthday of Christmas, the Whitefish Team gave me –a heads up on 2018! 2017 has been a busy year for digital marketers. We’ve seen developments with mobile-optimisation, interactive content and schema mark-up. But what’s predicted for 2018? Well we like to keep our ears to the ground when it comes to developing trends, […]