Whitefish Marketing Blog

Marketing Strategy

display ads

3 Reasons You Should Consider Display Ads

Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy.

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404 errors

What Is a 404 Error and How Do You Fix It?

We have all come across a 404 error on the internet, when we have searched for a page that can’t be found. But did you know that as a website owner, you could be missing out on essential traffic if you leave your pages with 404 errors? Here’s how you can fix them.

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conversion rate webpages

How to Get Your Webpages to Convert with On Brand Content

What do you think drives a good conversion from your website’s pages? Great content? A user-friendly design? Clear CTAs? Well, actually all three are important. But there’s one thing missing that is often overlooked, and that’s on brand content.

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digital marketing to grow revenue

How to Use Digital Marketing to Grow your Revenue

Investing in digital marketing is something that businesses can be reluctant to do if they are unsure of their ROI. The question they often have is ‘how does digital marketing make me any money’? Here’s how to use digital marketing effectively, to grow your revenue.

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building backlinks

How to Build Backlinks – The Right Way

How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]

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brand values

Why internal brand investment creates external belief

Many brands fail to create genuine investment in their values internally, and this often shows when it comes to communicating to the market. If you want to truly impact the people outside your organisation, you need to make an impact on those within it first.

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Whitefish Wednesday - sitemaps and robots

Whitefish Wednesday – learning about XML Sitemaps and Robots files

Whitefish Wednesday video - learn more about the basics of XML sitemaps and Robots.txt files and why they are so important for your website. SEO 101 Tips

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What to Expect from Digital Marketing in 2018

On the twelfthday of Christmas, the Whitefish Team gave me –a heads up on 2018! 2017 has been a busy year for digital marketers. We’ve seen developments with mobile-optimisation, interactive content and schema mark-up. But what’s predicted for 2018? Well we like to keep our ears to the ground when it comes to developing trends, […]

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