Whitefish Marketing Blog

Marketing Strategy

music and marketing

The Importance of Music in Marketing

One of the deciding factors to many consumer purchases are emotionally driven, making it easy to how music can have such a powerful role within marketing. Here we look at the role of music in marketing and how to use it in your digital marketing strategy.

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online offline marketing

How To Successfully Combine Online And Offline Marketing

It is quite common for many businesses to focus their marketing efforts online and neglect the offline. However, this may be a mistake, so here we discuss how to successfully combine your online and offline marketing efforts.

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digital marketing mistakes

4 Ways to Avoid Common Digital Marketing Mistakes

Developing your business' digital marketing strategy is a task that requires some trial and error, however, you can minimise the level of certain errors. To help you with this we have devised a list of the most common digital marketing mistakes that you should avoid.

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display ads

3 Reasons You Should Consider Display Ads

Marketing is an essential activity for any business, if you want to perform well online. And, with the internet being so widely used for both businesses and consumers, display advertising is a key component to your marketing strategy.

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404 errors

What Is a 404 Error and How Do You Fix It?

We have all come across a 404 error on the internet, when we have searched for a page that can’t be found. But did you know that as a website owner, you could be missing out on essential traffic if you leave your pages with 404 errors? Here’s how you can fix them.

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conversion rate webpages

How to Get Your Webpages to Convert with On Brand Content

What do you think drives a good conversion from your website’s pages? Great content? A user-friendly design? Clear CTAs? Well, actually all three are important. But there’s one thing missing that is often overlooked, and that’s on brand content.

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digital marketing to grow revenue

How to Use Digital Marketing to Grow your Revenue

Investing in digital marketing is something that businesses can be reluctant to do if they are unsure of their ROI. The question they often have is ‘how does digital marketing make me any money’? Here’s how to use digital marketing effectively, to grow your revenue.

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building backlinks

How to Build Backlinks – The Right Way

How to Earn Backlinks Does the word backlink send you running for the hills? We wouldn’t blame you if so. The practice of growing backlinks over the years has fundamentally changed, and there’s still some debate as to what constitutes white hat SEO activity from black hat. The answer is, you need a certain amount […]

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