Making efforts to improve your SEO and not seeing results? This could be down to a delay Google crawling and indexing your web-pages rather than your strategy being unsuccessful! Here’s an explanation as to why, and what you can do to overcome this.
With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.
It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.