Whitefish Marketing Blog

Google

google activity cards

Google to Roll Out Useful Search History Features

Google is rolling out a useful search history feature called activity cards which helps to make your search history more accessible and useful.

Read More

google crawling indexing

How Often Does Google Crawl and Index Websites?

Making efforts to improve your SEO and not seeing results? This could be down to a delay Google crawling and indexing your web-pages rather than your strategy being unsuccessful! Here’s an explanation as to why, and what you can do to overcome this.

Read More

googles new algorithm

Google’s New Algorithm – What We Know

Google are perpetually rolling out brand new algorithms and updates to existing algorithms, and they’re at it again – this time with a major release. Here’s what we know so far.

Read More

gdpr and ga

The Effects of GDPR on Google Analytics

With 25th May 2018 behind us, we have now entered the GDPRera. Businesses have been working hard to establish compliance, understanding and processes within their organisations. But if you’re in digital marketing, there are some extra details you should be aware of, relating to the use of Google Analytics.

Read More

How Artificial Intelligence is Influencing Search Results

It was only going to be a matter of time before Google’s algorithms used machine learning to determine the best results to serve to a particular user and whilst this is by no means a stand-alone rank signal, artificial intelligence is influencing search results now more than we realise and will only continue to evolve.

Read More

Google Fred

What We Know About Google’s “Fred” Update

Do you know about Google's Fred update? This algorithm update took place earlier this month and relates to link quality.

Read More

SEO keyword Rankings

How Will SEO Help My Business?

Many company owners ask ‘how will SEO help my business?’. We look at how great SEO leads to increased traffic, improved ROI and more sales.

Read More

Mobile Optimisation

Top Tips for Optimising Google’s Mobile First Index

How does your site fare with Google’s Mobile First Index? Are you optimising this as well as you think? Read our top tips to find out...

Read More